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Mamas and Papas launches Summer 2014 collection
Mamas and Papas launches Summer 2014 collection

Mamas and Papas launch their chic and adorable Summer Babywear and Kidswear collection that comes packed with pieces that can be mixed and matched to suit your individual taste and style. Whether you are looking for a cute casual look or a standout piece for a special occasion, with Mamas & Papas you can now dress your little one in the perfect outfit of your choice. 

For the summer season, Welcome to the World (0-2 years) is available in a neutral colour palette with some nautical highlights added. Heritage fabrics are used with nautical subtle touches for this range. Key pieces for this collection include a sailor-inspired dress and a selection of classic pieces in nautical prints. Our Welcome to the World collection is perfect for cherishing those memorable moments and ideal for dressing up for those special family occasions. 

In the Fashion range (0-4 yrs), Mamas and Papas launches ‘Aries’, ‘Flora Fantastica’, ‘Hazy Daze’ and ‘Promenade’ collections for girls whereas for boys, ‘Tropical Vacation’ and ‘Resort’ are the new additions. 

Aries is a sophisticated take on a truly girly, pretty story in soft pastel palette made up of mustard, pale pink and cream. Large geometric prints are used against delicate story-telling prints featuring birds and butterflies. Ditsy styling gives this range a new fresh feel and frills and ruffles sit against pretty girly shapes to form feminine silhouettes. 

Flora Fantastica offers items rooted in a palette taken from the rich colours found in tropical climates including citrus yellows, rich reds and navy blue. Think dark tropical, exotic florals and rich tones. Whereas Hazy Daze has pieces with florals teamed with the key ‘flamingo’ print giving a summer holiday vibe. A colour palette of soft brights and faded hues; including pink, mint, lime, peach and soft red makes pieces from Hazy Daze a perfect collection for the season for girls.

Promenade presents a new take on a nautical story where bretton stripes and ginghams are key to this range. Easy, baby-friendly silhouettes incorporate quirky story-telling and placement prints.

For boy’s fashion, summer in Miami City is the inspiration behind the Tropical Vacation collection. An ocean drive inspired colour palette with knocked-back corals, washed navy and sun-bleached yellows dominate the range. ‘Resort’ offers slim fit chinos, mini-me gent styling, statement linen blazer that finishes off this story’s key look.

In the Limited Edition range (0-4 years), this season sees the launch of Jardin collection for girls and Global Trader collection for boys. Soft and sophisticated shapes and details rule the Jardin range whereas mini menswear inspired shapes with statement sweaters, blazers and scarf print trousers form the Global Trader story.

Mix & Match collection that has ready to wear essentials for 0-6 year olds is designed with the idea of creating lots of practical, easy to wear garments, where the brand offers choice for everyday and essentials customer. 

For 2-6 year olds, Mamas and Papas Kidswear range has playful playsuits for girls and polo shirts for boys with unique story telling prints. Preppy styling is key to the boys range whereas conversational prints teamed with oversized polkas and ditsy florals are part of the girl’s range. 

Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 41114 times
PR Category : Fashion
Posted on : Thursday, May 29, 2014  3:06:00 PM UAE local time (GMT+4)
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