Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
You will be the IT Girl seducing with this season's most popular IT Hairlooks With L'Oreal Professionnel's Spring Summer 2014 IT LOOKS
You will be the IT Girl seducing with  this season's most popular IT Hairlooks With L'Oreal Professionnel's Spring Summer 2014 IT LOOKS

Get ready for some fabulous fun in the sun as L’Oreal Professionnel rolls out its IT LOOKS for Spring Summer 2014! The latest in the brand’s “It “concept that was established last year, every season “IT  LOOKs” acquires its inspiration from the most recent and important fashion shows, the world’s most snapped celebrities and street style ambassadors. IT Looks are the hottest total looks of the moment that perfectly complement your IT bag and IT outfit. This season, the vibrant collection finds ideal partners in four charming trendsetters who have been selected to model the diverse aspects of the latest collection – fun and playful fashionista Poppy Delevingne, iconic singer Pixie Geldof, enticing Spanish model Malena Costa and chic rock Chinese actress and style icon, Chen Ran!

The brightness and dazzle of spring and summer come alive in the color palette, cuts and styles of the latest IT LOOKs. . In terms of the color palette, the collection carries popular runway shades of vibrant pink and red ombre along with celebrity favorites such as Bronde (balance or blend between brown and blonde)) and Mocha blonde.  Attractive cuts and sought-after styles are rife in this collection and have been classified into different categories namely the Middle Pawith Waves, Side-Swept, Volume and the iconic Pixie. 

A fashion favorite, the Middle Part style can be supported by both soft and glamorous waves. The more cutting-edge side-swept style can be worn in different ways such as the youthful and rebellious side-shave, more alluring side-tuck or the fun and cool side-braid. Moving to a more classic look that is also an all-time favorite, big hair now gets even bigger as you see glamorous girls sporting either bombshell volume or the more daring XXL volume! Fashion forward and very charming, the pixie cut is a true rage with the current crop of celebrities wearing it either swept forward to showcase its layered texture or up and away for added allure.  

These striking cuts, colors and styles have been beautifully brought to life by the four sensational IT girls with Poppy sporting the Pink Splashlight, Chen Ran wearing the side-swept Red Ombre, Malena showcasing the XXL Volume Bronde and Pixie carrying the Mocha Blonde. While the pink splashlight creates a “ray of light” effect with a band of lighter or brighter hair stretching from ear to ear, the Red Ombre moves away from the bleach highlighted ends to a more punchy color. The fascinating Bronde is a shade whose intensity varies based on the skin tone of the one wearing it while the precious Mocha Blonde flaunts mocha on the roots and gradually becomes lighter at the ends. 

Pick a look and head to the salon so that your stylist can advise you on the most suitable cut, style and color option from this season’s exciting looks.  For the perfect IT LOOK, your hairdresser can employ L’Oreal Professionnel’s new styling range ofTecni.Art  and the brand’s host of efficient coloration services from  INOA, Majirel, Dia and Infinie Platine. As always, the new collection from the Parisian House of Hairdressing respects the creative spirit of its predecessors while simultaneously boasting of its own uniqueness and style.  Get on board the trend train with L’Oreal Professionnel’s It Looks SS 2014 and shine as brightly as your favorite It Girl!

Posted by : Pencell PR & Events, Pencell PR
Viewed 39510 times
PR Category : Lifestyle
Posted on : Tuesday, May 27, 2014  10:53:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [7125-Views]
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuff Girls” B... [6875-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [6570-Views]
Think LUNETTE for an earth-friendly period [5722-Views]
ACE launches its new and inspirational Outdoor collection [4654-Views]
Dress for Diwali With the Rack by Kachins [4551-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [4526-Views]
Chain Reaction [4526-Views]
Sandro Launches Evening Capsule Collection [4319-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4246-Views]
Celebrate guilt-free shopping to your fullest! [4148-Views]
Handbags and Gladrags [4142-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4111-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4093-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4050-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4020-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboratio... [3898-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [3874-Views]
Peugeot Boxer 4x4 Concept Revealed [3855-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [3770-Views]
Dubai Land Department welcomes Saudi Minister of Housing [3697-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [3697-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3672-Views]
Victoria Beckham Eyewear Debuts New Collection for Fall 2019 [3672-Views]
Team Abu Dhabi Stars Chase Double World Title Boost in China [3593-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories