Get ready for some fabulous fun in the sun as L’Oreal Professionnel rolls out its IT LOOKS for Spring Summer 2014! The latest in the brand’s “It “concept that was established last year, every season “IT LOOKs” acquires its inspiration from the most recent and important fashion shows, the world’s most snapped celebrities and street style ambassadors. IT Looks are the hottest total looks of the moment that perfectly complement your IT bag and IT outfit. This season, the vibrant collection finds ideal partners in four charming trendsetters who have been selected to model the diverse aspects of the latest collection – fun and playful fashionista Poppy Delevingne, iconic singer Pixie Geldof, enticing Spanish model Malena Costa and chic rock Chinese actress and style icon, Chen Ran!
The brightness and dazzle of spring and summer come alive in the color palette, cuts and styles of the latest IT LOOKs. . In terms of the color palette, the collection carries popular runway shades of vibrant pink and red ombre along with celebrity favorites such as Bronde (balance or blend between brown and blonde)) and Mocha blonde. Attractive cuts and sought-after styles are rife in this collection and have been classified into different categories namely the Middle Pawith Waves, Side-Swept, Volume and the iconic Pixie.
A fashion favorite, the Middle Part style can be supported by both soft and glamorous waves. The more cutting-edge side-swept style can be worn in different ways such as the youthful and rebellious side-shave, more alluring side-tuck or the fun and cool side-braid. Moving to a more classic look that is also an all-time favorite, big hair now gets even bigger as you see glamorous girls sporting either bombshell volume or the more daring XXL volume! Fashion forward and very charming, the pixie cut is a true rage with the current crop of celebrities wearing it either swept forward to showcase its layered texture or up and away for added allure.
These striking cuts, colors and styles have been beautifully brought to life by the four sensational IT girls with Poppy sporting the Pink Splashlight, Chen Ran wearing the side-swept Red Ombre, Malena showcasing the XXL Volume Bronde and Pixie carrying the Mocha Blonde. While the pink splashlight creates a “ray of light” effect with a band of lighter or brighter hair stretching from ear to ear, the Red Ombre moves away from the bleach highlighted ends to a more punchy color. The fascinating Bronde is a shade whose intensity varies based on the skin tone of the one wearing it while the precious Mocha Blonde flaunts mocha on the roots and gradually becomes lighter at the ends.
Pick a look and head to the salon so that your stylist can advise you on the most suitable cut, style and color option from this season’s exciting looks. For the perfect IT LOOK, your hairdresser can employ L’Oreal Professionnel’s new styling range ofTecni.Art and the brand’s host of efficient coloration services from INOA, Majirel, Dia and Infinie Platine. As always, the new collection from the Parisian House of Hairdressing respects the creative spirit of its predecessors while simultaneously boasting of its own uniqueness and style. Get on board the trend train with L’Oreal Professionnel’s It Looks SS 2014 and shine as brightly as your favorite It Girl!