Renowned for its delicious signature tea blends, popular tea brand cafe “Argo Tea Café” opens the doors to its first branch in Dubai, the 5th in the Middle East region, owing to an initiative by the leading retail group Azadea. Marking the inauguration with media and community events on the 6thand 9th of May respectively, the delectable Argo Tea Café’s first Dubai branch finds its home in Jumeirah’s all-new outdoor lifestyle concept, Citywalk.
Speaking out at the media event, Argo Tea Café’s Director of International Business Development Mr. Rashad Moumneh said, “We are very pleased to partner with leading and renowned lifestyle and hospitality company Azadea Group who are credited with bringing some of the most noted brands to the region. Present initially in New York, Chicago, Boston and Saint Louis, it is through our partnership with Azadea Group that Argo Tea Café has now taken its place as the sole leading Tea Café brand in the Middle East and we look forward to expanding even further! It gives us great pride to finally open an Argo Tea Café branch in Dubai where we find an audience full of connoisseurs of good taste and quality.”
Azadea Group’s country manager Mr. Cesar Moukarzel added, “I am extremely delighted to see this project take shape in Dubai. This successful opening is the result of a fruitful cooperation between Argo Tea Café and Azadea Group. I am confident that this great concept will bring a certain uniqueness and sophistication, while promoting health and wellbeing.”
Engaging and interactive, the media event on May 6th commenced with the attendees being welcomed and subsequently taken on a tour of the shop. They were then treated to a pass around of Argo Tea’s signature drinks which were further complemented by tasty mini bites. Adding to the vibrant ambiance were a saxophonist and dance painter who thoroughly entertained the guests while the brand’s artistic aspect was also touched upon in the form of an exhibition by famous Emirati photographer and painter Mohammad Al Marzooqi who displayed his paintings at the event. Not one to forget its commitment to health and wellbeing, the Argo Tea event also featured a dietician who enumerated the benefits and importance of tea! As the event concluded, the guests left with a special gift from Argo Tea Café.
The event on the 9thcatered to the general public and essentially included an exciting two hour road show hosted by the popular RJs from Virgin Radio. Ten lucky attendees won themselves gift vouchers worth AED 500 each from the brand on correctly guessing the delicious teas in the ‘blindfold tea tasting and smelling competitions.’ Providing amusement for all ages, the event featured face painting for children, pottery classes along with the saxophonist and photography exhibition.
Passionate about bringing teas directly from growers around the world, Argo Tea Café is dedicated to being a sustainable business by working with the best local and global tea, coffee, and food artisans and by contributing back to the community to promote a healthy lifestyle and the conservation of natural resources. The brand aims to deliver consistent quality and a genuine customer experience 'one customer and one cup at a time' and provide the 'Argo experience' through its innovative approach of rediscovering the diversity and tradition of teas.
Head to Citywalk and lose yourself in a rich and diverse selection of exciting signature drinks and teas found only at Argo Tea Café!
About Azadea Group Holding SAL
Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 50+leading international franchise concepts across the Middle East, North Africa, Asia and Europe. Since its inception in1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishing, sporting goods and multimedia. With over 10,000+ employees, the company boasts a solid infrastructure overseeing more than 500 stores spread across 15countries including Algeria, Bahrain, Cyprus, Egypt, Iraq, Jordan, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Pakistan, Qatar, Turkey and United Arab Emirates.
For more information, please visit www.azadea.com.