Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
1954 – 2014: Longines celebrates the 60th anniversary of its Conquest line
1954 – 2014: Longines celebrates the 60th anniversary of its Conquest line

This year, Longines celebrates the 60th anniversary of the filing of the patent for its 'Conquest' brand. To mark this occasion, the Swiss watch company is launching its Conquest Heritage 1954-2014, a selection of timepieces based directly on the very first Conquest watches. Available in steel, yellow gold or rose gold, these numbered models, issued in limited series, boast the same dials that made the name 'Conquest' famous among the general public. And just like the original versions, the case back of these commemorative pieces is decorated with a gold and enamel medallion, the 'gold seal of Longines quality'.

On 5 May 1954, Longines registered the name 'Conquest' with the Swiss Federal Intellectual Property Office. Appreciated as much for their precision as for their design, the first pieces in this line immediately won the hearts of the general public. The name Conquest was soon associated with timing great feats, notably for calculating the speed record for crossing the Atlantic. Sporty and yet elegant, the Conquest models underline the importance of living life to the full and making the best of one's time.

To mark the 60th anniversary of the registration of the Conquest name, Longines has now brought out its Conquest Heritage 1954-2014 line of commemorative watches. The word 'Conquest' is inscribed on the dials in the original typeface as a reminder of those watches that have survived through the ages and retained their contemporary and classical beauty. The first version, available in steel, yellow gold or rose gold, has the same silvered dial decorated with a sun-burst motif as the very first Conquest model dating from 1954. The second version in yellow gold is fitted with a gilded dial. This model is a reinterpretation of one that was presented at the time as 'the new jewel in the proud Conquest line'.

As with the original models, the case back of these re-issues is decorated with a gold and enamel medallion. This distinctive feature – the 'gold seal of Longines quality' – was a guarantee of quality specific to the original Conquest line. There are two versions of the medallion: that used for the models in gold is in the form of a constellation and that used for the models in steel represents a fish. Fitted on a black alligator strap, the Conquest Heritage 1954-2014 models are all numbered. The exclusive versions in gold are limited to 60 pieces only and the series of steel models is limited to 600 pieces only.

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.


Posted by : Pencell PR & Events, Pencell PR
Viewed 42822 times
PR Category : Lifestyle
Posted on : Wednesday, April 9, 2014  10:38:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Make Up for Ever Introduces for the First Time Its New Active Care-in-foundation to Revive... [5293-Views]
HONOR 2020 H1 Business Achievements in International Markets [3087-Views]
Save up to AED 25,000 on Pre-Owned Lexus Cars with Al-Futtaim Auto Fest [2858-Views]
Panasonic Jaguar Racing Head to Berlin for a Lockdown Showdown [2854-Views]
Here's Why A Silicone Cleansing Brush Champions Other Cleansing Tools and Techniques [2772-Views]
Safe Start-up of Unit 1 of Barakah Nuclear Energy Plant Successfully Achieved [2759-Views]
Samsung Launches Galaxy Watch3 and Galaxy Buds Live [2628-Views]
Schneider Electric Shows They Are Acting to Build a Green and Inclusive Future for All Thr... [2530-Views]
Sony Middle East & Africa Announces ‘Ready for PlayStation®5' for current BRAVIA™ TVs [2255-Views]
UAE Team Emirates Back to Winning Ways [2218-Views]
Lacoste Launches the Roland - Garros Eyewear Collection [2099-Views]
Jafza Sets a New Benchmark With ‘collaboration for Safe and Sustainable Growth' Webinar' [2062-Views]
Win Big at Dalma Mall with the ‘Eid Family Shopping Challenge' [2054-Views]
Introducing the New Omega Constellation Gents' Collection' [1935-Views]
Dubai Sports Council and Ski Dubai to Host One of the World's First Snow Sports Competitio... [1800-Views]
Pre-Orders for Samsung's Galaxy Note20 and Galaxy Note20 Ultra Now Open in the UAE [1792-Views]
The Last Few Weeks of Dubai Shopping Mall Group's Summer Promotion [1714-Views]
Cebu Pacific Advisory: Suspension of Domestic Passenger Flights to/from Manila – Aug 4 to ... [1706-Views]
No Premium Without Responsibility: BMW Group Makes Sustainability and Efficient Resource M... [1673-Views]
Post-COVID Travel is Set to Become Smarter. Here's How. [1628-Views]
DREI Organises Virtual Real Estate Conference With Saudi Partners [1628-Views]
Etihad Airways Introduces Microbebarrier™ Face Protection for Premium Passengers [1611-Views]
RAKEZ Welcomes 100% Foreign Ownership in Mainland with FDI Company Set-Up [1603-Views]
LG Announces Second-Q2020 Financial Results [1599-Views]
Sharjah Shopping Promotions Draws a Smile on Faces of 3 Lucky Winners of (BMW – X2) [1583-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories