Model and maternal health advocate Christy Turlington Burns is today revealed as the new global brand ambassador for IMEDEEN beauty supplements. Undoubtedly one of the world’s most iconic models, Christy’s natural beauty and belief that health and beauty begins from within makes her the perfect spokesperson for the brand.
The New York based model will appear in global print advertising to support the brand’s portfolio of skin care supplements. A genuine advocate of the award winning beauty tablets, Christy credits IMEDEEN Time Perfection® as one of her secrets to beautiful, younger looking skin. Scientifically proven to reduce the appearance of fine lines and wrinkles and improve radiance, two daily tablets help Christy keep her skin looking its best from the inside, nourishing the deep dermal layer where skin creams cannot reach.
Christy comments: “It’s very important for me to maintain great looking skin – not only as a model, but as a woman with lots of demands and many roles to fill each day. Now more than ever it’s important that I nourish myself in every way possible to take care of my health and well-being. Caring for my skin on the inside is just as important as how I care for the outside and I can count on IMEDEEN to deliver deep down nourishment where it matters most”.
Leading by example over the last few decades, Christy has become a driving force for expanding and positively changing the ideals of beauty to reflect a healthy, successful and confident image. More recently, Christy founded Every Mother Counts (EMC) in 2010 – a not for profit organization whose goal is to end preventable deaths caused by pregnancy and childbirth around the world. The organization also encourages people to take action to improve health and well-being of girls and women worldwide. As part of the partnership, a donation will be made to EMC on behalf of the IMEDEEN brand to support Christy’s honourable work.
Christy will feature in the beauty campaign, shot by renowned photographer Daniel Jackson, across key markets where IMEDEEN is sold, including the UK, France, Italy, Nordics, Russia and China.
Marie-Louise Haxthausen, Senior Global Marketing Director for IMEDEEN adds: “For us Christy is the true embodiment of what IMEDEEN represents. As a brand, we are committed to delivering winning skincare solutions to help women look and feel the best they can at any age. More than just a beautiful face, Christy is a woman who believes in doing more in all areas of her life, whether that’s being a successful model and mother or running Every Mother Counts. Christy is a true professional and it’s been an amazing experience to be working with someone that exudes beauty, inside and out.”