Introducing the idea that hair deserves the same attention and sustenance that skin is showered with, Kérastase launched its effective and popular Nutritive range in 1979. A revolutionary offering, Kérastase Nutritive provided dry tresses with the deep and required nourishment, but as time went by the definition of nutrition became more dynamic as simply combining ingredients became insufficient. More than 30 years since it launched its innovative collection, Kérastase recognizes the new vision of nutrition and augments its original idea by presenting the new and greatly efficient range for long-lasting nutrition; Nutritive Irisome.
The secrets of this exceptional mission hail from the generosity of nature that is at the source of high tech molecules. Channeling the potency and capacity of the Iris flower to adapt to chaotic climate conditions, the expert researchers at L'Oreal studied the flower's ability to retain water in its “underground reservoir” or its root or rhizome. Going a step further, L'Oreal Advanced Research created the Irisome complex which possesses the ability to act on both the exterior and interior of fibers, thereby preparing hairfor the absorption of essential nutrients. Boasting a high level of polyphenols that act as “antioxidant hunters” and take action against a wide spectrum of free radicals, the Rhizome ideally protects hair, thus helping it regain its original structure. Finding an active substance in royal jelly containing 11 of the 18 amino acids present in Keratin when combined with the extract of Iris rhizome, the thirst of weakened fibers are quenched and ideal nourishment is provided.
Designed to be discovered in a salon first and subsequently followed at home, the new beauty ritual ensures that hair will maintain a superlative nutritional level for a long time to come. Seven distinct products make up the dazzling range, carefully lending hair the nutrition it requires by pre-treating, bathing, treating and finally texturizing hair. Undoubtedly a cult range, Nutritive Irisome consists of the most powerful invigorating complexes ever created yet manages to stay true to its notable identity. As beautiful to look at as it is delicate to touch, the gleaming range arrives in gentle yet stylish bottles sporting a discreet golden Iris motif while the fluid texture of the products is fresh and meltingly soft. Sublimely sensual, the range flaunts the same iconic and addictive fragrance that has shaped the special bond between women and Kérastase Nutritive for years now.
Bid farewell to dryness as the new and extremely effective Kérastase Nutritive range ensures that dry hair is a thing of the past!