Luxurious Swiss watchmaker, Zenith, represented by Regional Brand Director, Mr. Georges Bechara recently announced prominent cosmetic dentist Dr. Majd Naji of Liberty Dental clinic as the brand's regional Ambassador in the presence of His Excellency Dherar Benloul Al Falasi, General Director of Al Watani Al Emarat institution, and other well-known Arab businessmen including Mr. Nabil Abu Issa, the Vice Chairman & President of Qatar's leading luxury retail group Blue Salon, and Mr. Akram Miknas, Chairman of the Middle East Communications Network. The event also witnessed the attendance of celebrities and the press of the region and was held at the Godolphin ballroom at the Emirates Towers hotel in Dubai.
Mr. Georges Bechara said, “Ever since the brand's inception in the Jura Mountains of Switzerland in 1865, Zenith has been committed to providing its connoisseurs with meticulously crafted and sophisticated timepieces. The world is aware that Zenith has created the fastest and most significant movement in the history of watchmaking, the ‘El Primero' that beats at a rate of 36,000 vibrations per second and is the epitome of creativity, skill and technology.” He further added, “Zenith has always been a keen supporter of human skill and talent in arts and crafts in the region, especially those that blend immense creativity, taste and innovation with modernity. Hence it is our pride and honor to have selected Dr. Majd Naji as our latest regional ambassador and friend of the brand. He is a true talent in both the social and scientific arenas regionally and internationally and shares our human values of precision, arts and craftsmanship.”
Dr. Majd Naji in turn thanked Mr. Bechara, saying, “I am very pleased to be selected as Zenith's ambassador and proud that we share similar values of creativity, respect for time and dedication to humanitarian causes and hope we will both enjoy a successful journey.” He continued, “I consider myself lucky to be living in beautiful Dubai and thus Zenith watches will be a happy witness to my time in this lovely place. I really hope that I will be the best representative of this elegant brand that boasts of a rich history and immense creativity.”
Subsequently, Mr. Bechara presented Dr. Naji with a Zenith timepiece that adorned his wrist and reiterated the brand's values, simultaneously strengthening this successful partnership. Guests at the gala dinner were then treated to a short film about Zenith's friends of the brand along with a presentation on Dr. Naji and the importance of time in his life. Present amongst the elite attendees were Saudi actor Habib Al-Habib who deems Zenith watches the most beautiful timepieces along with UAE based singer, Aryam and other Arab celebrities such as Alaa Shakir, Saoud Abu Sultan, Omar Al Marzouqi and Nadia Mansouri among others.