Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
‘Li'L Joy' comes alive at Joyalukkas!
‘Li'L Joy' comes alive at Joyalukkas!

Joyalukkas introduces mascot to bring alive their Li'l Joy kids jewellery collection.
       
Dubai, 14th November, 2013: The world's favourite jeweller Joyalukkas has created a special mascot to bring alive their renowned Li'l Joy kids jewellery collection. The Li'l Joy collection caters exclusively to kids with a range of design and choices that are created with this TG in mind.

“The ‘Li'l Joy' mascot is a symbol of happiness and fun and has been created to bring a smile to children around the world. Inspired by a cute cuddly teddy bear our mascot is intended to make this collection more friendly and appealing to children. Our Li'l Joy mascot is our gift of joy and happiness to kids around the world,” said John Paul Joy Alukkas, Executive Director, Joyalukkas Group.

The launch of this new initiative will take place with a personal visit of the mascot across various Joyalukkas showrooms in Dubai. The first road show is scheduled on children's day i.e. 14th November, 2013, where ‘Li'l Joy will visit the Joyalukkas, Al Qusais Showroom in Lulu Hypermarket and spend time with children there. Post this Li'l Joy will visit various other showrooms of Joyalukkas on a weekly basis across the UAE. Other than interacting and having fun with children ‘Li'l Joy will also distribute goody bags to children. The goody bag will include an activity book that features various games and also a story to teach the value of goodness to children.

“A collection with a theme and story helps bring alive the story we are trying to convey. Since our ‘Li'l Joy' collection is exclusively targeted to kids we felt a cute mascot will make help us make a stronger connection. The ‘Li'l Joy collection features a range of exclusive designs that has been sourced from around the world. Since safety of children is very important we follow stringent procedures and methods to ensure this. Li'l Joy is eager to start interacting with children and hence we decided that children's day would be the best day to commence this activation” continued, John Paul Joy Alukkas.

Li'l Joy jewellery is made child friendly by ensuring stringent standards, the jewellery under this collection have no sharp edges and also no harmful chemicals are used to produce it. This collection is one of the most preferred gifts for new born babies and kids on birthdays. 

Joyalukkas is one of the most renowned and awarded jewellery retail chains in the world and has been recognized as a Superbrand in the UAE for 4 years in a row.  The brand has a loyal customer base of over 10 million customer world-wide and is one the fastest growing jewellery chains in the world today.

About Joyalukkas Group: Joyalukkas Group is a multi-billion dollar global conglomerate with varied business interests. The group operates its various business operations across Singapore, Malaysia, UK, India, UAE, Saudi Arabia, Bahrain, Oman, Kuwait and Qatar. The group businesses include jewellery retail, money exchange, fashion & textiles, luxury air charter & malls. Joyalukkas employs over 6,000 professionals worldwide and is one of the most awarded and recognized jewellery retail chains in the world. www.joyalukkas.com

Posted by : Publilink Dubai, Publilink
Viewed 52356 times
PR Category : Lifestyle
Posted on : Thursday, November 14, 2013  9:51:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individuals Across... [4432-Views]
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair [3067-Views]
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup [3042-Views]
Foreo Reveals 5 Ways to De-Stress Your Skin [2923-Views]
DTTAG New Executive Committee to Manage Post Covid 19 Return to Normalcy of Travel [2882-Views]
The Best Omega Sunglasses For a Long-Awaited Summer [2767-Views]
Emirates Post Unveils Modern New Website and Look [2530-Views]
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during COVID-19 w... [2427-Views]
FEM Collaborates with Arab Comedian Maya Acra to Address the Taboo Around the Topic of Hai... [2403-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game. [2329-Views]
Innovating to Fight COVID-19: Four Ways Drones are Contributing [2292-Views]
Urgent Implementation of ICAO COVID-19 Guidelines Needed [2271-Views]
Blue Ocean for Islamic Finance Industry [2251-Views]
Sony Middle East & Africa Introduces New Digital Camera ZV-1, designed for Vlogging in the... [2206-Views]
Commodity Weekly: Crude Oil Frets Geopolitics, Sluggish Demand Bounce [2148-Views]
Ericsson's USA 5G Factory: Staffed by Professionals – Trained by VR [2087-Views]
Airline Debt to Balloon by 28% [2050-Views]
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes [1906-Views]
Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital... [1857-Views]
80th Anniversary of Maserati's Targa Florio Victory Maserati Tests an Mc20 Prototype on th... [1845-Views]
Parmigiani Fleurier Toric Fleur [1833-Views]
Twentieth “World Milk Day” Sees NFPC Innovate With New Products That Meet Changing Consume... [1812-Views]
Tips for Keeping Your Smartphone Clean [1783-Views]
WTTC Launches Safe Travels Protocols for Aviation, Airports, MICE and Tour Operators [1759-Views]
ATM Virtual to Focus on Potential Chinese Outbound Travel Market [1738-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories