Apparel Group, a global fashion and lifestyle brand conglomerate based in the UAE, officially opened The Children's Place store at Mirdif City Centre with a fashion event on October 24, 2013. Apparel Group, which boasts the successful regional launch of brands like Aldo, Tommy Hilfiger, and Tim Hortons, now offers the market affordable, fashionable children's wear. The Children's Place, the largest pure-play children's specialty apparel retailer in North America, has more than 1,000 stores worldwide. For their part, Apparel Group has more than 850 stores globally including The Children's Place stores in the UAE, Bahrain, Oman, and Qatar.
The Children's Place is a mainstay in American shopping malls with fashionable apparel, shoes and accessories for children in sizes 0 to 14. In 2012 The Children's Place Retail Stores, Inc. had more than 1.8 billion USD in net sales and an impressive history of more than 40 years in the business. The move to the GCC region comes at a critical time when parents are spending more than ever on children's apparel. Travellers, expats and locals are eager for fun, easy, and affordable shopping - particularly from American brands. The Children's Place now offers one-stop shopping and head-to-toe looks at their Mirdif City Centre premier location and plans to open additional stores in the GCC.
Mr. Nilesh Ved, Chairman of Apparel Group, stated, “We know there is a gap in the market for fashionable children's wear and The Children's Place is a natural choice for this region. Launching The Children's Place matches our aggressive growth strategy for the Middle East. We plan to take the largest children's fashion brand from North America, and make it the largest in the GCC. Already we see that parents in the UAE and the GCC are shopping with us.”
Jane Elfers, President and Chief Executive Officer of The Children's Place stated, 'The Children's Place has a strong history of success in North America and we are excited to expand our brand in the GCC. Apparel Group is a strong and reliable partner and we look forward to new store openings and continued success.”