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Kareena Kapoor launches Malabar Gold & Diamonds Online Store & Mine Diamond Diwali Collection
Kareena Kapoor launches Malabar Gold & Diamonds Online Store & Mine Diamond Diwali Collection
  • Announces the launch of Malabar Gold and Diamond online store ;
  • Launches Price friendly Mine Diamond Diwali collection

Mumbai 21st October, 2013: Malabar Gold & Diamonds one of the world's largest gold and diamond jewelers has announced their foray into online shopping with launch of along with launch of their price friendly Mine Diamond Diwali collection. Both the launches were done by none other than Bollywood Diva and celebrity Brand Ambassador Ms. Kareena Kapoor in a glittering function held at JW Marriot, Mumbai, in the presence of many dignitaries and senior directors of Malabar Gold & Diamonds.

The on-line store is part of company's various diversification plans announced during the ‘20th year celebrations'. This marks the group's transformation in tune with the times, to be known as an innovative and trendy brand and leave a mark in the industry. The online store will enable customers to shop, place orders and get it delivered from the comfort of their homes. The products purchased through has various features which includes return within 14 days, free insurance coverage, life long free maintenance, detailed break up of pricing with gold rate, labour charges, stone weight among others. Since they are certified products, they can easily be exchanged at its stores.

Commenting on launch Mr. K.P. Abdul Salam, Group Executive Director, Malabar Group said “The growth in ecommerce is certainly rising. Our online store is built to be safe and convenient for the consumer as they can shop, place orders and have it delivered in the comfort of their home. Our Online portal will display a range that far exceeds the showroom range without any overhead costs. Realizing this potential of online shopping, in the coming years we will be generating a part of our annual turnover through this stream”.

Brand Ambassador Ms Kareena Kapoor added “I am very happy to be here at the launch. My schedule has always been very hectic and with Diwali around the corner, I always need to purchase gifts for my friends and family. Malabar Gold and Diamonds E commerce site launch comes at a perfect timing. I can shop for my favorite pieces at my convenience and get it delivered at home. And if it is coming from a trusted group like Malabar Gold & Diamonds, then we don't have to worry about the quality”. 

MALABAR GOLD & DIAMONDS Mine Diamonds Diwali Collection'
Company also launched ‘Mine Diamonds Diwali Collection' another exclusive and price friendly product offering from the brand. This collection has a range of necklaces crafted by the talented designers of Malabar Gold & Diamonds in association with The R&D team. This chic & trendy artistic collections are extremely lightweight and price friendly with the price range starting from Rs.90,000/- onwards. These diamond necklaces are of premium quality diamond certified by IGI, and has the characteristic product offering of Malabar Gold & Diamonds like free insurance for one year, buy back guarantee, transparent price tag and lifelong maintenance.

“Through this collection we are trying to reduce the price barrier in the diamond category and make it more affordable to a wider audience without compromising on the quality or design” said Mr. O. Asher, Group Executive Director, Malabar Group.

About the GroupMalabar Gold and Diamonds is the flagship company of Malabar Group of Companies, a leading diversified Indian business conglomerate, established in 1993 in South Indian state of Kerala, Malabar Gold today has a strong retail network of over 100 outlets spread across seven countries with various design and manufacturing units spread in India and the UAE. With an annual turnover of $ 3.5billion, the company currently ranks as the world's third largest jewellery retailer in terms of annual turnover.
With cluster manufacturing units – four in India and GCC – the company currently has 5 jewellery brands to cater to the discerning needs of customers. With headquarters in Kerala, and branches across India and GCC, Malabar Group is best known for its activities in the field of gold, diamond and precious metals.

Their growth plans include an investment of $700 million on expanding the network and 220 stores by 2015. They also aim to create 15,000 additional jobs by the end of 2015. The immediate expansions are focused on Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu, Karnataka, Rajashthan etc in India, And various markets in Middle East and Far East. 

The company, which has a strong corporate social responsibility scheme embedded in its system, is committed to make a difference in human lives by spending 10% of the net profit on various charitable activities. Company has already provided medicines to 4.75 lacs patients and supported the underprivileged to build more than 7500 homes. For moulding quality citizens for the country they also promote education, career oriented programmes and scholarships for school teachers and institutional leaders, joining hands with ' leading schools' project of IIM Kozhikode. The group has announced over 20,000 scholarships to PUC girl students in various states through their program called “Empowering Education, Empowering Womanhood”.

Posted by : Publilink Dubai, Publilink
Viewed 79221 times
PR Category : Lifestyle
Posted on : Monday, October 21, 2013  2:38:00 PM UAE local time (GMT+4)
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