Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
New Sunsilk Straight-Lock Technology
New Sunsilk Straight-Lock Technology

Introducing the Conditioning System in Saudi Arabia with Sunsilk Co-Creator Yuko Yamashita

10th October 2013 – Sunsilk co-creator Yuko Yamashita, Tokyo-based world renowned straight hair expert, visited Saudi Arabia this past week to announce Sunsilk's innovative way of locking hair into place, straight from the shower. Visiting Jeddah, Riyadh and Dammam, Sunsilk's co-creator Yuko unleashed the revolutionary patented technology found in the Sunsilk Expert Perfect Straight Range. The products work by controlling hair when it's wet and securing each strand in place as it dries. This unique hair care range has been designed specifically for straight hair and works by moisturizing the hair fibres, locking in style and keeping hair nourished and perfectly aligned.

How does it work?

The pioneering Straight-Lock Technology harnesses the power of amino silicone; an adhesive ingredient and mineral oils, locking in that magic moment for perfect shape. The technology, concentrated in the conditioner, has a patented product formula which attaches to every strand, nourishing the hair's fibres while also securing straight hair. The Straight-Lock Technology gives lasting hold to freshly washed hair, speeding up the time spent on drying and straightening, so you can literally wash and go. The powerful conditioner provides essential nourishment to hair, without leaving residue. This means hair can stay manageable and retain its healthy shine. “Straight hair can be the most difficult of styles to keep from frizzing and changing shape. This Straight-Lock Technology really controls the hair, bonding strands together for perfect shape, like an invisible brush” says Yuko Yamashita.

What's included in the range?

Sunsilk Expert Perfect Straight Range includes;

  • Sunsilk Expert Perfect Straight Shampoo, which prepares and cleanses hair to allow for users to start from a better base
  • Sunsilk Expert Perfect Straight Conditioner, which when used after the shampoo locks in straightness strand-by-strand thanks to the concentrated Straight-Lock Technology
  • Sunsilk Expert Perfect Straight Leave On Cream provides incredible definition with extreme smoothness for each and every strand. It should be used on the lengths and ends of damp hair and shouldn't be rinsed off

 


Posted by : Unilever Middle East, Unilever
Viewed 66008 times
PR Category : Lifestyle
Posted on : Thursday, October 10, 2013  3:42:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Get Festive Ready With Prestige Cosmetics Holiday Collection [8869-Views]
Chloé's Iconic “Carlina” Sunglasses In a Precious New Interpretation [7271-Views]
PACE to Space [5185-Views]
Master Chronometer: Raising Standards [4947-Views]
Holiday Hair-Styling Essentials from VIERRO [4837-Views]
Luxe Beauty Gifts for your Loved Ones this Festive Season [4563-Views]
Arabic version of Zoho Creator launched to help businesses create custom applications [4429-Views]
Formula 1 meets Virgin Hyperloop One: California-based Developer to Showcase Passenger Pod... [4264-Views]
Indulge in New flavours sprinkled With A Dash of Bollywood & Nostalgia at Hitchki [4246-Views]
Life-changing Raffles Announced for 25th Edition of Dubai Shopping Festival [4203-Views]
Union Coop Pays Tribute to the Martyrs on Commemoration Day' [4191-Views]
'Tis the Season to Be Glamorous - Beauty Essentials from GlamBeaute.com! [4154-Views]
Homegrown Jewellery Brand Sumaya Bakkar Collections Curated Festive Gift List [3977-Views]
Cisco Advances Solutions to Simplify Cybersecurity Processes in Saudi Arabia [3959-Views]
Berkan Steakhouse Launches in Dubai [3947-Views]
Emirates Post issues commemorative stamps to celebrate the UAE 48th National Day [3922-Views]
ENEC Releases 'Tasamoh' a Rehabilitated Green Turtle and organizes Beach Cleanup at Barak... [3904-Views]
Robinsons celebrates UAE National Day with leading Emirati brands and a host of family-fri... [3886-Views]
Dunecrest American School Celebrates the UAE National Day [3849-Views]
Your Holiday Gift Guide for Her [3727-Views]
Zambian President affirms commitment to bolster UAE ties [3617-Views]
China Homelife the Largest China Sourcing Platform Set to Showcase a Wide Variety of Produ... [3587-Views]
Spice Up with Shades of Brown from 2XL Furniture & Home Décor [3532-Views]
Italy breaks ground for its Pavilion at Expo 2020 Dubai [3440-Views]
LG Electronics Announces Leadership and Operational Changes Ahead of 2020 [3386-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories