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IWC Schaffhausen and friend of the brand Zinédine Zidane celebrate IWC's New Boutique at the Galleria in Abu Dhabi
IWC Schaffhausen and friend of the brand Zinédine Zidane celebrate IWC's New Boutique at the Galleria in Abu Dhabi

Abu Dhabi, 9 October 2013 – IWC Schaffhausen's newest boutique at The Galleria witnessed an opening with a charitable twist. IWC's Friend of the Brand and legendary footballer Zinédine Zidane spent a day with the children from Special Care Centre treating them to an exciting football match. At the Grand Opening, IWC announced that it will be donating 10 per cent of all its sales from the brand's new boutique between 9 and 19 October 2013 to Special Care Centre.

ENGINEERING FOR MEN WHO LOVE FOOTBALL

Constantly strengthening its commitment to charity by supporting initiatives around the world, IWC Schaffhausen invited Friend of the Brand Zinédine Zidane to participate in its recent altruistic endeavour with Special Care Centre in Abu Dhabi. The volunteer charity has been providing education to intellectually and physically challenged children in the capital since 1989 and hosts children from 14 nations. Zinédine Zidane spent a day with the children from the Centre treating them to a special football training session and an exciting football match that was watched by His Highness Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).

Speaking about the occasion, Sheikh Sultan says, “That was a really exciting match to watch, especially with Zidane playing. It was a pleasure to see the smiles on all the children's faces and, like IWC, we always try to do our part for society in any way that we can.” Zinédine Zidane adds, “I had a lovely time with the children, and I must say there are some budding footballers here. On a more serious note, I am impressed with the Special Care Centre's work and IWC's participation in this noble cause and encourage all of us to take a leaf out of their book and help those less fortunate than us.”

ENGINEERED FOR MEN WHO CARE

Zinédine Zidane also attended the Grand Opening of IWC's new boutique at Abu Dhabi's premier fashion and shopping destination, The Galleria on Al Maryah Island. Heralding the opening of the new boutique, the football legend launched IWC's exceptional fundraising event benefiting the Special Care Centre. IWC has committed itself to donating 10 per cent of all its sales from the brand's new boutique at The Galleria between 9 and 19 October 2013.

IWC Schaffhausen's Brand Director Middle East & India, Karoline Huber, comments on the joint venture: “We applaud Special Care Centre for the work they have been doing since 1989. On behalf of IWC and our Friend of the Brand Zinédine Zidane, it is our pleasure to be able to collaborate with such a selfless group of philanthropists and do our bit for these children.”

A LEGACY OF PRECISION AND PERFORMANCE

Opening its doors at a prime luxury shopping destination, IWC's new boutique grants its collections a fitting new home. Allowing boutique visitors to experience the spirit of IWC, the new boutique offers excellent customer service, a warm ambiance and a flawless representation of the values and elegance the brand is known for. Featuring the watch families of IWC, the boutique allows guests to view diverse timepieces including the Portuguese Perpetual Calendar (Ref. 5021). A personal favourite of Zinédine Zidane, who was sporting it at the boutique launch, the elegant and understated timepiece boasts multiple complications including a perpetual calendar, four-digit year display, 7-day automatic movement with Pellaton winding system and a power reserve display. The moon phase display on the Portuguese Perpetual Calendar is a grand-scale theatre on a tiny stage. Truly redefining the shopping experience, IWC Schaffhausen further strengthens its legacy through its compassionate endeavours and commitment to its patrons. 

IWC SCHAFFHAUSEN

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world's leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions worldwide in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.

SPECIAL CARE CENTRE

Established in 1989, the Special Care Centre provides educational and therapeutic services to people with special needs in Abu Dhabi. Operating from a modest residential villa, the centre is at full capacity enrolling 65 students, with more than 140 on the waiting list. The Special Care Centre admits students of any race, colour, religious affiliation, or ethnic origin to all the rights, privileges, programs, and activities made available to students at the school. Students may be admitted at any time depending upon their appropriateness for the program and available space. Currently, the centre provides services to children from 17 different nationalities, from the following countries: Algeria, Australia, Bangladesh, Egypt, France, India, Iran, Oman, Pakistan, Palestine, Philippines, Somalia, Sri Lanka, Sudan, Syria, United Kingdom, and the United States of America.


Posted by : Pencell PR & Events, Pencell PR
Viewed 53784 times
PR Category : Lifestyle
Posted on : Thursday, October 10, 2013  3:14:00 PM UAE local time (GMT+4)
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