Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Joyalukkas, the world's favourite jeweller, signs global superstar Hrithik Roshan as brand ambassador
Joyalukkas, the world's favourite jeweller, signs global superstar Hrithik Roshan as brand ambassador

As part of its “be global, touch local” strategy, Joyalukkas signs Bollywood icon, and global celebrity Hrithik Roshan, to be brand ambassador for its planned global expansion in 2013/14

Dubai, October, 2013:Joyalukkas, the world's favourite jeweler, is proud to announce that it has added Hrithik Roshan, Bollywood superstar and global icon, to its star studded list of brand ambassadors. As part of its “be global, touch local” strategy the endorsement of Hrithik Roshan paves the way for the Group's expansion plans and will represent the brand globally.

Coming from a long line of distinguished Bollywood personalities, Hrithik Roshan made his debut in Indian films as a young child actor in the hugely successful Aasha (1980).  Known as India's heart throb, it is his humble personality and striking good looks, coupled with a keen sense of fashion, that has led to his global recognition as an Indian superstar today. “Krrish”, the sequel to “Koi…Mil Gaya,”  shot him to international fame in 2011, and its sequel “Krrish 3” is set to be released later this year as already created waves in the highly lucrative Bollywood industry. The trailer has already broken all previous Indian movie trailer records, by attracting more than 12 million views at YouTube in less than two weeks— even eclipsing the trailers for such Hollywood superhero mega-blockbusters as Thor (2011) and The Avengers (2012).

“The reach of Indian cinema has gone beyond just an Indian audience, its attracts audiences from across the world regardless of nationality.  For Joyalukkas, the decision to sign on Hrithik Roshan was strategic due to the global recognition he has received over the years as a symbol of Indian cinema and a Fashion Icon.  The hard work and dedication that Hrithik brings to all his endeavours, is synonymous to the foundation upon which the Joyalukkas brand has been built,” said Mr. Joy Alukkas, Chairman &M.D., Joyalukkas Group.

Hrithik Roshan is a part of the Group's  “be global, touch local” strategy for current financial year, whereby keybrand ambassadors,within the film industry,are identified and signed on based on their consumer reach and acceptance.After extensive research in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka, Joyalukkas had earlier announced  the signing of South Indian superstars, R. Madhavan,  Suresh Gopi, Kiccha Sudeep and Allu Arjun, much to the delight of shoppers in the region.

“Being a brand ambassador for a jewellery brand is definitely a first for me. However the growth that Joyalukkas has been able to achieve from its humble beginnings is truly remarkable.  Joyalukkas is a global brand that has set itself apart from its competitors, not only by the quality and design of its jewellery, but also by its aggressive growth strategy which has crowned it the world's favourite jeweler,” commented Hrithik Roshan of the endorsement.

Joyalukkas Group, is today a multi-billion dollar global conglomeratethat has rapidly expanded its footprintall over the globe since its inception 25 years ago.Known for its intricate jewellery designs that attract a plethora of customers across its retail stores in 10 countries, the Group further plans to expand with the opening of  20 more stores by the end of 2014.

In addition to its highly successful jewellery business, the Group has further diversified its business interests to include, Jolly Silks – Fashion & Silks, Joy Jets -Luxury Air Charter, Joyalukkas Exchange –Money Exchange Service, Mall of Joy- Malls and its realty arm Joyalukkas Lifestyle Developers.

About Joyalukkas Group: Joyalukkas Group is a 25 year old multi-billion dollar global conglomerate with varied business interests. The group operates its various business operations across India, London, Singapore, Malaysia, UAE, Saudi Arabia, Bahrain, Oman, Kuwait & Qatar. The group businesses include jewellery, fashion & textiles, money exchange, luxury air charter, Malls & Realty. Joyalukkas employees a staff of over 6,000 professionals across the world and is one of the most awarded and recognized jewellery retail chains in the world.

Posted by : Publilink Dubai, Publilink
Viewed 47672 times
PR Category : Lifestyle
Posted on : Tuesday, October 8, 2013  5:32:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to PubliLink Dubai

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
LG Honored With 24 Awards for Innovation Ahead of CES 2022 [7011-Views]
ASTRONEF is a New mechanical Masterpiece Presented by Ateliers Louis Moinet [6068-Views]
Pandora and World-Renowned Author, Nadia Owusu, Release a Collection of Festive Stories to... [5765-Views]
4 FOREO Products That Will Completely Transform Your Skincare Routine [4116-Views]
Symbolism and Style Defines Tanishq's Exclusive Year of the Fiftieth Collection [4104-Views]
Go Green this Black Friday Cathay Pacific Offers Complimentary Carbon Offset [3838-Views]
Channelling Power of the Mind and Body is the Key to Success, say Mindvalley Experts at Sh... [3657-Views]
Curate your Stress-Free Skincare Regime for Less with Herbal Essentials [3575-Views]
Big Crown Pointer Date Calibre 403 [3395-Views]
Celebrate UAE National Day with FreshToHome's Special Bouquets [3284-Views]
Emirates First Group Launches the Region's first PRO Awards to Recognize the unsung Heroes [2776-Views]
Sharjah Entrepreneurship Festival 2021 poised to unlock the Entrepreneur of Tomorrow [2731-Views]
SEHA and Abu Dhabi Energy Services begin First Phase of its Energy Savings Framework to En... [2698-Views]
LG Electronics Announces New CEO and Other Changes to Aggressively Tackle 2022 and Beyond [2661-Views]
Malabar Gold and Diamonds Inaugurates New Showroom in Ghatkopar, Mumbai, Maharashtra, Indi... [2480-Views]
Hail in the Festivities with India Gate [2398-Views]
BMW Announce the X7 UAE 50th Year Edition to Mark the UAE's Golden Jubilee [2386-Views]
Rome Region brings the Great Italian Cuisine to Expo Dubai [2345-Views]
GEMS Education Launches New Membership Lifestyle Platform – GEMS Rewards Plus Powered by a... [2300-Views]
The Executive Committee of Ajman University's Board of Trustees Highlights the University'... [2284-Views]
GEMS Education Schools Celebrate the UAE's Golden Jubilee as they look ahead to Centennial... [2255-Views]
The Sky Is the Limit for the World Food Programme's Humanitarian Efforts [2247-Views]
O.Rentals LLC Signs Strategic Partnership with Bauer Maschinen GmbH [2243-Views]
Orthocure SportsMed Clinic- Opens its grand doors at The Mall in Jumeirah [2206-Views]
essence cosmetics' (National Day) edit [2206-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories