Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
KAHRAMAA's Tarsheed and Unilever Launch Water Conservation Awareness Campaign
KAHRAMAA's Tarsheed and Unilever Launch Water Conservation Awareness Campaign

Doha, Qatar – 07/10/2013, Unilever, one of the world's leading FMCG companies and owner of global brands such as Lifebouy and Lux, and KAHRAMAA kicked off today a water conservation awareness campaign in Carrefour, Doha. This is the first activity under the MoU signed between KAHRAMAA's National Conservation & Energy Efficiency Program “Tarsheed”  and Unilever, which will entail the planning and implementation of both water and energy conservation initiatives in major retail outlets, malls, households and in schools.

Eng. Abdulla Majed Al-Khulaif, Head of Conservation Technology at KAHRAMAA's Conservation & Energy Efficiency (CN) Department, said: “This partnership is a positive step towards promoting a conservation culture amongst the general public, thus contributing towards achieving a more sustainable environmental development of the country, in line with the Qatar Vision 2030. It will also help in enhancing the performance of both partners, which will improve our capability in addressing environmental challenges.”

Under the signed MoU and in line with KAHRAMAA's Tarsheed National Program - that targets to bring down Qatar Per Capita Consumption of Water 35% within the coming 5 years - this water conservation awareness campaign urges shoppers to make a conscious decision to buy environmentally friendly, water-saving products, while educating them via tips endorsed by Tarsheed on how to reduce their water bills.

”Unilever has made the commitment to halve its environmental impact by 2020. However, if you look at the value chain of any of our products, only 5% of the environmental footprint is under our direct impact and 68% of it comes from the consumer,” said Arijit Ghose, Managing Director at Unilever Gulf.

“The Gulf region is one of the world's most water scarce regions. Yet, we have one of the world's highest consumption rates. For example in Qatar, the consumption of water is over 500 litres per person per day versus160+ litres per person per day globally. Therefore, by partnering up with different companies and government entities such as KAHRAMAA we aim to educate consumers and change their behaviour for the long run.”  

This in-store awareness campaign offers 20 lucky shoppers the opportunity to get their October KAHRAMAA bill paid.*

Unilever has been active in the area of water conservation for the past two years, with the company having successfully reached and educated 3.9 million consumers across the Gulf at different touch points through its “Water Savers” campaign.  For more information on the Unilever Sustainable Living Plan, please visit:  www.unileverme.com  .

Meanwhile, Tarsheed has also taken major steps in terms of water conservation particularly by issuing conservation regulations and best practices in December 2012, in addition to, currently tendering for retrofit of plumbing devices in 1000 mosques and 200 schools across Qatar. For more information on the National Program “Tarsheed”, please follow us on Twitter: @TarsheedQatar.

ABOUT UNILEVERUnilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. We work with 173,000 colleagues around the world, and we have generated annual sales of €51 billion in 2012. Over half of our company's footprint is in the faster growing developing and emerging markets (57% in 2011). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world's best known brands such as Knorr, Persil / Omo, Dove, Sunsilk, Hellmann's, Lipton, Rexona / Sure, Wall's, Lux, Rama, Ponds and Axe.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.
Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and for the second year topped the list of Global Corporate Sustainability Leaders in the GlobeScan / SustainAbility latest annual survey (2012). The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development.
For more information about Unilever and its brands, please visit www.unilever.com.

Posted by : Unilever Middle East, Unilever
Viewed 43530 times
PR Category : Government, Legal & Humanity
Posted on : Monday, October 7, 2013  3:30:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Bernhard H. Mayer unveils new Empire Collection of Luxury Timepieces [9393-Views]
Zamzam.com signs MoU with AlBirr Society in KSA [8352-Views]
Zamzam.com: First OTA Platform to Launch B2C Visa Services to Customers [7450-Views]
TCL Brings New Mini LED QLED TVs And Home Appliances to the Middle East and Africa [4604-Views]
Tanishq Revives the Romance of Polki [4075-Views]
Gifts for Every Occasion with Pandora [4018-Views]
Dubai Customs Handles 285,000 Refund Requests, in Q1 2022, with a Value of AED2b [3965-Views]
BCC Group International Announces Diversification into Property Development [3915-Views]
Role of new Business Models in Powering Growth of Bookstores highlighted at International ... [3829-Views]
Samsung's Global President & Head of Mobile eXperience Business visits MENA region and hol... [3600-Views]
Wear the Jewellery of Your Dreams and Show You Care with Evermore [3592-Views]
New Land Rover Defender 130: the Unstoppable 8-Seat Explorer [3579-Views]
Samsung's Smart Monitor Becomes a Million Seller [3469-Views]
HONOR Launches Powerful HONOR X9 with Flagship-Level Features and Great Value [3428-Views]
QNET Promises Fountain of Youth with Physio Radiance Expert [3423-Views]
New Maserati MC20 Cielo Global Premiere [3362-Views]
‘Walking Trees' Wandering the Halls of SCRF 2022 Raise Awareness about the importance of N... [3354-Views]
Dubai Customs discusses more Cooperation with Uzbek Delegation [3018-Views]
Panasonic Announces FY22 Business Strategy for Middle East and Africa [2993-Views]
World Government Summit Identifies Critical Decision Points Supporting Global Leaders in T... [2985-Views]
Photos From the 11th Day of the 13th Edition of the Sharjah Children's Reading Festival 20... [2874-Views]
Fashinza Raises $100m Series B to Create Sustainable Supply Chain for Global Fashion Indus... [2718-Views]
13th Sharjah Children's Reading Festival: A Cultural Melting Pot for People of All Ages a... [2657-Views]
Renault Megane: A Reason to Rejoice [2653-Views]
Children Use Newly Acquired Skills of Videography to Create Visual Narrative of Experience... [2624-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories