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Bershka Denim premium collection: Jeans to be worn and worn out.
Bershka Denim premium collection: Jeans to be worn and worn out.


Bershka takes its commitment to denim one step further in presenting its latest range: a special collection of pants that showcases a range of sustainable, pioneering and innovative denim for our dedicated denim lovers. Included are four different styles of jeans for men with its own concept marked on a special board in the shops in a dedicated area. In each garment the hangtags and inner labels have their own description.

They will be available in selected stores and online from the 25th of September.

Laser & Ozone Wash

Jeans made with the latest technology of Laser and Ozone Machines that create the whiskering effect and the used look whilst avoiding chemicals and detergents for a more sustainable garment that is environmentally friendly.

Two wash options for this style, both in 100% cotton.

Selvedge Denim

Selvedge Denim is referred to a garment that is created using the edge of the fabric showing the typical outer seam in red. This model includes a denim cardholder with a chain attached to the belt loop. With raw fabric pants there is no water waste and only by using and wearing it with time, will it create a unique vintage look.

Premium Wash

For the lovers of special denim washes, you will find denim styles with grinding or destroyed effects, tinted fibers or other new interesting effects like scorned wallet marks help fade out the colour. These techniques have been created with premium fabrics and manual artistry finishes.

Recycled Denim

These jeans are made with left over fabrics in order to create new ones. The recycled threads, which offer special tonal colors and varied irregularities, are then combined with new cotton threads. Recycled cotton denim is another method of providing more sustainable and environmentally friendly products.

Two wash options for this style. The grey with elastane added and the blue in 100% cotton.

Posted by : Pencell PR & Events, Pencell PR
Viewed 63111 times
PR Category : Fashion
Posted on : Monday, September 30, 2013  11:50:00 PM UAE local time (GMT+4)
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