‘Happy Mothers' campaign will cover 30,000 new mothers by end 2013 in the UAE
Dubai – September 23rd, 2013 - Unilever, one of the world's leading FMCG companies, has partnered with Zulekha Hospitals, one of the most trusted Healthcare Brands in the UAE, to celebrate all new mothers through its “Happy Mothers” campaign. The campaign kicked off in the hospital's Sharjah branch on September 22nd in the presence of Arijit Ghose, Managing Director of Unilever Gulf and Ms Zanubia Shams, CEO of Zulekha Hospitals.
The ‘Happy Mothers' campaign aims at recognizing and honoring mothers, whilst expressing gratitude for the spirit of motherhood. Through this campaign mothers will be handed hampers that include congratulatory messages and an array of Unilever products including Vaseline lotions, Vaseline Petroleum Jelly baby, Comfort baby and Lipton Clear Green.
“Celebrating new mothers is our way of thanking and recognizing our loyal consumers, as mothers constitute 80% of our consumer base. In addition to that, Zulekha hospital is one of the most trusted healthcare brands in the region and therefore we are happy to have them as our strategic partner throughout the campaign” said Ghose.
“Our partnership is aimed to be one of the most beautiful and compassionate celebration to show the love and courtesy to motherhood as in this world the most challenging and rewarding job is lead by mothers. We hope that this initiative will make our new mothers at Zulekha Hospitals feel special and loved,” said Ms Shams.
The campaign will run till end 2013 and will be extended to Zulekha Hospitals' branches around the UAE to cover 30,000 new mothers.
Earlier this year, Unilever and Zulekha Hospitals started a partnership that aims at building a more sustainable community. Through this ongoing partnership Zulekha Hospitals actively works with Lifebuoy and Signal on educating consumers on good hand and dental hygiene habits.
About Zulekha Hospitals: Zulekha Healthcare Group is one of the foremost brands providing the highest quality healthcare in the UAE. Zulekha Hospitals were accorded accreditation for their high quality healthcare services from Joint Commission International (JCI), USA. The Hospitals is also the proud recipient of Dubai Quality Award 2011.
About Unilever: Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. We work with 173,000 colleagues around the world, and we have generated annual sales of €51 billion in 2012. Over half of our company's footprint is in the faster growing developing and emerging markets (57% in 2011). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world's best known brands such as Knorr, Persil / Omo, Dove, Sunsilk, Hellmann's, Lipton, Rexona / Sure, Wall's, Lux, Rama, Ponds and Axe.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.
Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and for the second year topped the list of Global Corporate Sustainability Leaders in the GlobeScan / SustainAbility latest annual survey (2012). The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development.
For more information about Unilever and its brands, please visit www.unilever.com.