Karoline Huber has recently been named the Brand Director for renowned watch brands IWC Schaffhausen and Baume & Mercier. In light of this announcement, Karoline takes on responsibility for the Middle East and India markets for both brands, and will additionally be responsible Baume & Mercier in Turkey.
“After six years at IWC Schaffhausen's Headquarter, I am looking forward to further developing the successful work my predecessors have done in the region. It is an honor for me to take on the responsibility not only for IWC Schaffhausen but also Baume et Mercier and to contribute to the growth of both brands.” says Karoline Huber.
Commencing her career in the advertising field, Karoline worked for a diversity of clients ranging from cars and fast moving consumer goods to the luxury segment, thereby amassing rich experience and profound knowledge. She subsequently moved to the Richemont Group in 2008 which is where her first association with IWC Schaffhausen came about as she joined the brand's marketing department. Karoline then became in 2009 IWC Schaffhausen's Director of Marketing & Communications and has now been promoted to the position of Brand Director for the Middle East and India for IWC Schaffhausen and Baume & Mercier. Karoline Huber is also a member of the Board of Directors of IWC.