18th September, 2013 - Lux Beauty Gallery, an event beaming with beauty, fashion, glitz and glamous took center stage for the third time in a row last night in Dubai on September 16th at Atlantis, The Palm, and gave two lucky Lux consumers the chance to become high-end fashion designers.
The Lux Beauty Gallery along with its three renowned experts provided the participants with in-depth knowledge and expert advice in fashion and styling. 9 Lux fans from around the region had a chance to showcase their designs on the Lux runway with two final winners selected by the judges. Zineb Oulmin representing the UAE and Heba Al Dawi from Saudi Arabia each received AED/SAR 100,000 which will support them with the launch of their personal fashion business.
Lux, one of Unilever's beauty brands, has partnered with established and international fashion designer, Abed Mahfouz, who was the lead judge in this fashion competition. As part of the event, Abed also presented his latest collection in an exclusive fashion show. The Abed Mahfouz brand has three product lines; Bridal, Couture and Ready to Wear all of which preserve a statuesque in design, quality and innovative designs.
According Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, 'We are extremely excited about the Lux Beauty Gallery event which is dedicated to women across the region. Today, Lux is continuing its mission to make women everywhere feel fabulous through the use of its range of luscious skin treats composed with superior ingredients and fine fragrances. This is also a great chance to inspire our consumers to chase their dreams with Lux.'
Alanoud Badr, one of the region's most talented young fashion designers, will also be judging the competition alongside Abed Mahfouz. Alanoud Badr is a Saudi fashion icon, and the designer behind “Lady Fozaza”, a blazers fashion line that was born in Dubai, expanding across the region & arriving today into celebrity closets like Kim Kardashain, Nancy Ajram and Lujain Omran. Alanoud trained the participants on the latest fashion trends, fabrics and giving different fashion styling tips which will help them in designing their dresses.
The other prominent expert at the event was Jeehan Alheddawi, a talented Saudi TV presenter on Rotana TV. Jeehan is a well known social activist in Saudi Arabia and is a member of the Saudi Human Rights, Mentor Arabia and Zahra Breast Cancer Association. She mentored the contestants on their presentation skills and trained them on how to act on camera.
A special performance by renowned Lebanese singer, Saad Ramadan, also took place during the final event. Saad participated in Star Academy season 5 and easily distinguished himself from other candidates with his ability to sing different genres. With rapidly increasing fans, Saad made his country proud when he made it to the finale. He also partnered with Lux to recompose Abdel Halim Hafez's timeless song Ahwak which was used for the brand's latest TV commercial.
Lux Beauty Gallery is an initiative by Lux responding to the need for today's woman to feel and live like a star and give them the royal and million dollar feeling of beauty and glamour. Lux believes that all women are beautiful and Lux Beauty Gallery is a platform that brings out their beauty.