Fall Campaign Features Gap's Iconic Denim
Gap's fall global marketing campaign – Back to Blue – celebrates the brand's heritage with a robust worldwide campaign. It's the broadest-reaching campaign in the company's modern history, reflecting the dramatically changing media landscape.
“Back to Blue means getting back to what matters most – our truest selves, when we are most comfortable in our own skin,” said Seth Farbman, Gap's Global Chief Marketing Officer. “It's both a statement of how we feel as a brand, and how our customers want to live their lives and make their decisions. With style, people are seeking authentic denim and chambray – clothes you can wear almost anywhere but never forget who you really are.”
“Just as our fall collection shares a fashion perspective that's iconic, confident and accessible, each element of our marketing campaign celebrates Gap's denim legacy in a truly authentic way,” Farbman added.
Grounded in 1969 denim and iconic layering pieces like denim jackets, sweaters and chambray shirts, Gap's fall collection is an authentic expression of Gap's optimistic and casual sense of style.
The women's collection features rich, indigo denim washes in popular fits such as the 1969Legging Jean, Sexy Boyfriend and Always Skinny. Also big for fall is the assortment of denim jackets, particularly the Moto Jacket in 1969 Denim and the 1969 Drop Pocket Jacket.
The menswear collection is focused on classic signature fits and modern basics. Highlights include the 1969 Slim and Straight jeans, and the 1969 Chambray Shirt and Utility Shirt.
Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic, iconic clothing that helps customers express their individuality through its Gap, GapKids and babyGap collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris F. Fisher, the brand has grown from one store to over 1,600 company-operated and franchise retail locations around the world. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix. For more information, please visit www.gapinc.com.