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ALDO moves into its vibrant new space in Ibn Battuta
ALDO moves into its vibrant new space in Ibn Battuta

ALDO reopens with a spacious design conceptualized with the customer in mind to create the ultimate shopping experience.

Dubai, September 10, 2013 – Welcome to the new look of ALDO. A world leader in the fashion footwear industry, ALDO reopens its doors in a brand new 5,984 sq ft space in IBN Battuta Mall. The spacious concept store aims to bridge the gap between retailers and consumers, offering an elevated and enhanced shopping experience. A public grand opening will be held on Tuesday, September 3rd, 2013.

The art of shopping

Striking a balance between creative design and functional layout, the fresh take on furniture and presentation was intended to make the shopping experience easy to navigate. The expansive pathway invites UAE customers to comfortably explore the vast collections of fashion footwear and accessories for men and women.

A new experiential space

The ALDO façade is an invitation to explore the brand's universe. The new concept is inspired by the original ALDO logo, represented by a triangle. The designers have made the icon a focal point in the center of the ceiling, where its fragments are thoughtfully integrated into everything from the wooden floor to the shelving and furniture.

Modern. Accessible. Integrated.

“ALDO is one of the only retailers in the world to use uniform architecture, design and visual presentation worldwide. Whether you are in New York, Singapore, Dubai or Paris, you know when you are in an ALDO store,' says Norman Jaskolka, President of ALDO Group International. 'The new store in IBN Battuta is based on an original concept, but like our other stores, it conveys ALDO as a modern, accessible and integrated brand. This new concept was developed to adapt to the expectations of consumers, who are increasingly well connected and more mindful of the way products are presented. We feel we've created an innovative store experience that both satisfies those needs and exceeds expectations.'

About ALDO:

ALDO was founded in 1972. The ALDO Group is a leading international retailer for fashion footwear and accessories with over 1,600 stores in 80 countries. ALDO, the group's flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.

About APPAREL GROUP:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager consumers through its more than 850 stores, employing 8000 multicultural staff covering four continents. Led by its dynamic Chairman, Nilesh Ved, the multi-retail conglomerate aims to expand to 1,200 stores by 2015.


Posted by : Apparel Group - PR Dept, Tamar Moussessian/Corrina Campos
Viewed 52405 times
PR Category : Fashion
Posted on : Tuesday, September 10, 2013  10:43:00 PM UAE local time (GMT+4)
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