Nesto Hypermarket, the fastest growing retail chain in the region is all set to open their 30th outlet at Al Buteena, Sharjah. The new outlet will be opened on the 4th of Sept 2013. Announcing this in a press briefing Mr.K.P.Basheer, Chairman, Western International Group, the parent company. said that this is Nestos's largest hypermarket in the UAE and will set new benchmarks in service and size. “Our Nesto outlet is spread over an area of around 240,000 sq ft and it is our latest state of the art retail facility servicing several residential catchments in Sharjah. The hypermarket also has an easy access from Dubai outskirts, Ajman and all major parts of Sharjah.
This is part of our ambitious expansion plans for the Emirate of Sharjah and is also part of our plan to be closer to various residential and new developments,” said Mr. Basheer, Nesto was established in the year 2004 with a vision of being a “String of pearls” of departmental stores, super markets and hyper markets. “Our vision is to create a retail chain which is as friendly and accessible as your next door shop and at the same time provide the best quality products at the most competitive prices.
Over the past few years, Nesto Group has grown to become the trusted and preferred choice for shoppers across the GCC. This multi--storied hyper market will have a 150,000 sku assortment across diverse categories including fresh foods, grocery and household items, health and beauty products, fashion accessories as well as consumer electronics. Nesto at Al Buteena, will also have an assortment of ready to eat food items thereby bringing variety, quality and its signature excellence in customer service to the customers.
We believe that Nesto offers the complete shopping experience and we are confident that Nesto Hypermarket will -continue the tradition of offering the best in quality, range, service and price,” he added. “Our new outlet is a symbol of our confidence in the bright future of Sharjah and is our commitment to the long term vision and economic development of the leaders.
It is their support to the business houses that has propelled our expansion plans in Sharjah. Sharjah is an important market in our overall plans and has always been a promising destination for our investments. We thank the leadership and authorities for their support and cooperation,” added Mr. Basheer “We believe in providing our customers a wide range of products at the best possible price in a great shopping ambience. Our scale efficiencies, direct sourcing approach with minimum intermediaries, and supply chain spanning across South Asia, S.E Asia and Europe make it possible for us to generate cost efficiencies that are passed on to our consumers in the form of attractive pricing. Our fashion section is stacked with the latest trends in apparel, accessories and footwear.
We have a wide selection catering to men, women and children. The electronics section showcases everything from state--of--the--art--home theatre systems to white goods and laptops and mobile phones. There is a school supplies section, a separate department for home accessories, home fabrics, decor and furniture. Customers will also get the freshest fruit and vegetables from around the world, the best cuts of meat and a wide range of local and imported fish in a very clean and hygienic environment,” he pointed out. “We have a strong vision for he future. We want to be among the top players in the region and we aim to have a 100 store presence in the next five years.
These stores will be a mix of Hypermarkets and supermarkets. As per our three year strategic business plan, we plan to open 20 more stores in next three years and that will enhance our presence to 50 stores in the region by year 2015. We have allocated an outlay of around AED 2 Billion for Nesto in the next three years and we are confident that with the support of our customers we will be able to expand as planned,” added Mr. Basheer.