Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
WHICH WICH® Superior Sandwiches arrived in Dubai, United Arab Emirates.
WHICH WICH® Superior Sandwiches arrived in Dubai, United Arab Emirates.

The most innovative sandwich brand from the United States has finally arrived in Dubai. Which Wich® Superior Sandwiches, an award-winning, international fast casual sandwich concept opened its doors in the UAE on July 14, 2013. The first store is located in Dubai, at City Tower 1 on the Sheikh Zayed Road, Opposite Emirates Towers (Operating Hours: 7am to 2am). Trident Food Concepts plans to open 10 stores in Dubai by year-end 2016.

Operated by Trident Food Concepts, the superior sandwich concept is known for its creative ordering system: all sandwiches are customized to order, and are delivered to the customer in a personalized sandwich bag. Guests place their orders by using a red Sharpie® to mark pre-printed menus on sandwich bags. The guest may select from 50+ wiches from 10 different categories, checking the type of bread, cheese, and additional ingredients, finally choosing desired spreads and sauces.

With 56 trillion possible combinations, Which Wich Superior Sandwiches offers more than fifty varieties of customizable “wiches,” ranging from the signature Wicked, loaded with five meats (turkey, turkey ham, roast beef, pepperoni, and beef bacon) and three cheeses, to unique items such as Thank You Turkey, a traditional American Thanksgiving meal with stuffing and cranberry sauce, folded into a bun!

“We (Which Wich) are aligned as a company to become a global sandwich brand as we adapt our menus with our international partners. We look for the brand to not only become stronger in our home country, but enter new ones just as strongly,” said Which Wich Founder and CEO, Jeff Sinelli. Regarding Which Wich in the UAE, he said, “We are excited about the UAE, specifically Roshan Sambhwani and Trident Food Concepts because of their thoughtful, yet aggressive plan to expand in Dubai and beyond. It's rare when you find partners that have decades of energy, resources, and talent left to commit to such an undertaking as building the brand – the right way – from the first store.”

“We at Trident Food Concepts, aim to offer our guests with unique experiences, not just wonderful products. With high quality ingredients, a revolutionary ordering system, and extensive choices of Wiches and toppings – we'll achieve our aim with Which Wich.

At Which Wich we serve superior sandwiches and spread positive Vibes, and we look to spread those Vibes across the country with every store that we open,” said Trident Food Concepts CEO, Roshan Sambhwani. Expressing his confidence in the brand he said “With Which Wich, we are not raising the bar; we are creating an entirely new standard of measurement in the sandwich industry”

In addition to customized, toasted wiches, customers can enjoy hand-dipped shakes, signature house chips, brownies, freshly brewed coffee and just-out-of-the-oven cookies in an edgy yet magnetic environment. Which Wich locations feature free wi-fi, and a community wall showcasing the sandwich bag artwork.

Which Wich is also proud of its Sandwichfaction Guarantee®. We stand behind all of our sandwiches. If you're not 100% satisfied with your wich at the time you receive it, we will replace it, refund your money, or both.

About Which Wich Superior Sandwiches

Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has 250 locations open, or in development, in 30 states and four countries.

For more information, please visit www.whichwich.ae

Posted by : Publilink Dubai, Publilink
Viewed 68357 times
PR Category : Food Industry
Posted on : Tuesday, August 27, 2013  7:09:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Get Festive Ready With Prestige Cosmetics Holiday Collection [8381-Views]
Chloé's Iconic “Carlina” Sunglasses In a Precious New Interpretation [5990-Views]
Maserati's innovation on board the Multi 70 trimaran: the technical partnership with Giova... [5758-Views]
PACE to Space [5057-Views]
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlets in Bur Dubai is a ... [4862-Views]
The Luxury Closet's Commitment to a More Sustainable Fashion Future to Change the way Cons... [4837-Views]
Master Chronometer: Raising Standards [4648-Views]
Travel Diaries - ECCO Shoes and Accessories [4386-Views]
Ports Customs and Free Zone Corporation celebrates the 48th National Day [4355-Views]
Arabic version of Zoho Creator launched to help businesses create custom applications [4282-Views]
J.D. Power announces 2019 UAE Sales Satisfaction Index [4252-Views]
Holiday Hair-Styling Essentials from VIERRO [4172-Views]
Formula 1 meets Virgin Hyperloop One: California-based Developer to Showcase Passenger Pod... [4148-Views]
Huge White Friday Deals Coming to Dubai Festival City Mall [4099-Views]
Indulge in New flavours sprinkled With A Dash of Bollywood & Nostalgia at Hitchki [4087-Views]
Life-changing Raffles Announced for 25th Edition of Dubai Shopping Festival [4081-Views]
Union Coop Pays Tribute to the Martyrs on Commemoration Day' [4063-Views]
Luxe Beauty Gifts for your Loved Ones this Festive Season [4032-Views]
Trading Enterprises announces the arrival of the new S60 premium sports sedan in the UAE [3965-Views]
Cisco Advances Solutions to Simplify Cybersecurity Processes in Saudi Arabia [3861-Views]
Emirates Post issues commemorative stamps to celebrate the UAE 48th National Day [3843-Views]
ENEC Releases 'Tasamoh' a Rehabilitated Green Turtle and organizes Beach Cleanup at Barak... [3758-Views]
Robinsons celebrates UAE National Day with leading Emirati brands and a host of family-fri... [3727-Views]
Dunecrest American School Celebrates the UAE National Day [3715-Views]
Revive Your Haute Couture Collections with Champion Cleaners VIP Couture Cleaning Service [3672-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories