DO MORE, the philosophy behind Rexona's newest campaign, is a motivator for doers everywhere and a reminder to us all that we should maximize every moment, commit to those things that move us and to pursue our passions with an unrelenting hunger. A doer is someone who makes things happen rather than wait for things to happen to them; someone who challenges themselves to go further, who defines success on his or her own terms according to what's important to them.
This Ramadan, Rexona joins hands with doer Saher Shaikh, founder of Adopt-A-Camp, a non-profit organization which focuses solely on improving the lives of thousands of labourers in 50 camps across the U.A.E. Saher is a stay at home mother who looks after her own three children along with all 42,800 men in these camps.
Adopt-A-Camp works towards enhancing the lives of the men by providing them with emotional counselling, hygiene workshops, and free medical, optical and dental treatment along with social outings. Adopt-A-Camp reaches out to and takes care of their families and communities too, changing the lives of hundreds of thousands of people.
To celebrate and support what Saher does for these men and their families, Rexona is giving people a chance to contribute by pledging a donation on Facebook/RexonaArabia. In the end, Rexona will match the total amount donated in products, so join in and let's together work to improve the lives of the less fortunate.