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The Chloé A,B,C
The Chloé A,B,C

In 2012, chloé celebrated 60 years of creation and the founder of the maison, gaby aghion, who passionate about literature, chose to name her collections following the alphabet. clare waight keller, creative director since june 2011, revives this concept of naming, unique to chloé, for the new bag lines and rewrites the vocabulary of the maison.

Since the winter 2012runway show, under clare's direction, the accessories evolve hand-in-hand with the ready-to-wear. the chloé spirit is a whole… a relaxed and feminine attitude, a free spirit.

The alphabet applied to the new direction of chloé bags is already illustrated by the urban and graphic alice; the letter b is baylee an ideal day bag, supple and versatile. it will be the coveted accessory of this september and a key piece of the new chloé wardrobe.

For the c, soon to follow with the spring 2014collection, clare waight keller wanted to lend her name to a modern and chic shoulder bag, the clare.

The chloé attitude evolves, reinventsitself and breathes new life into gabyaghion'salphabet - a letter for each season, a feminine name, a unique bag.

A bag with a strong personality, « the baylee has echoes of all the classic boyfriend bags ilove.simpleinshape,practicalandultimatelyachicattitude»,explainsclarewaightkeller.« its design, its signature, is best epitomised in a bi-colour version where two bright coloursoffer a variety of combinations. i love the slouchy softness of its leather and the stronggold hardware zips linked together with our iconic chloé chain bracelet».

A perfect day bag which can change appearance with the pull of a zipper. ultra supple, changeable and customized with metallic detailing, the baylee is this fall's coveted accessory.

An assured chloé attitude, carefree and chic, which lends itself to every woman's fancy.bi-coloured, the strap fitted with a metallic plate and placed on the shoulder, this is howclare waight keller presented it on the runway last march.when hand carried, or in exceptional versions such as ostrich or alligator, it becomes morefeminine, a different bag altogether.its volume is generous, useful, and its unique metallic details are a stylish feature as is thezip closure from which hangs a fine chain bracelet.

The Baylee will be available exclusively from july 31st in the fiveChloé flagships: Saint-Honoré in Paris, Soho in New-York, Aoyama in Tokyo,Citic in Shanghai, Prince's Building in Hong Kong. Also available atIsetan in Tokyo and from net-a-porter.com.

Posted by : Pencell PR & Events, Pencell PR
Viewed 26364 times
PR Category : Fashion
Posted on : Thursday, August 1, 2013  1:12:00 AM UAE local time (GMT+4)
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