Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Enchanting Actress in Pursuit of Excellence Piaget Global Ambassador Gong Li Radiates in Dazzling Magnificence
Enchanting Actress in Pursuit of Excellence Piaget Global Ambassador Gong Li Radiates in Dazzling Magnificence

June 21, 2013, Beijing – Piaget, renowned Swiss watchmaker and jeweller, announced the appointment of celebrated actress, Gong Li, as its new global brand ambassador. Being an icon of classic beauty, exceptional talent, and steadfast dedication, she perfectly echoes the brand's pursuit of perfection in the most sublime way.

Realisation through the Quest of Perfection: Gong Li's Remarkable Career

Highly-acclaimed for her roles in Raise the Red Lantern and Farewell My Concubine, Gong Li is not only the first Chinese celebrity featured in the US TIME, but also the only Chinese actress that won individual awards in the world's three major International Film Festivals. With her usual boldness, unique personality, and understated elegance, Gong Li never fails to impress the audiences with her powerful performance. From the unyielding Jiu'er in Red Sorghum, to the headstrong, good-natured Juxian in Farewell My Concubine, and the uncompromising Qiu Ju in The Story of Qiu Ju, the actress has made her mark in numerous memorable roles and devoted tremendous efforts and passion in successfully portraying each of them. While starred as Jiu'er, Gong Li spent days to work on lifting heavy water buckets on her shoulders, in order to experience the life of a rural woman she thought to depict truthfully. Her relentless pursuit of perfection, courage in face of adversity, and reinventing style of acting make her the perfect candidate for Piaget, a jeweller and watchmaker extraordinaire for more than a century.
 
A Shared Passion: Piaget and Gong Li

Sharing the same value and philosophy of Piaget, Gong Li's success does not solely rely on her innate talent, but also an outcome of her perseverance and determination in accomplishing the ultimate goal. And her diligence is the key to awe-inspiring and commanding presence on the silver screen. “Movie is an important part of my life; I endeavor to do my best in understanding and rendering each character, as well as devoting myself with enthusiasm in the world of movie. This is the same for Piaget, the prominent brand that embraces challenge and seeks constant breakthrough, is a true creative precursor in the realm of Haute Joaillerie and Horlogerie.” says Gong Li. Her abiding passion for artistry, high standard of performance techniques, as well as novelty in acting resonate with Piaget's caliber that constantly strives to bring out the best of every design through innovation, at the same time conserving traditional expertise. While Gong Li's pursuit of perfection in acting has allowed her to portray numerous compelling roles, Piaget's dedication to exclusive mastery and ingenious designs has given birth to countless legendary Piaget creations.

Over a Century of Tradition: Piaget's Exquisite Craftsmanship

Since its inception in 1874, Piaget has been famed for its audacious innovation and meticulous virtuosity. From design modeling, selecting gemstones to conveying design concepts, Piaget's designers, gemologists, gem-setters, and other jewellery specialists work in close collaboration throughout the entire creative process to produce masterpieces. With an emphasis on quality and precision, Piaget's master craftsmen bring marvelous pieces to life adhering to the brand's philosophy, “Always do better than necessary” – a belief shared by both Piaget and its new brand ambassador.

Piaget Couture Précieuse: Expression of Beauty

“Noble,” “elegant” and “stunning” best describe Gong Li. In a series of photographs captured by renowned Chinese photographer Feng Hai, Gong Li is adorned with Piaget Couture Précieuse jewellery and Haute Couture gowns as if preparing for a breathtaking appearance at an international film event. In one set of photo shoots, Gong Li exudes confidence in a golden mermaid-style gown, a lace folding fan-inspired necklace from the Piaget Couture Précieuse Collection that creates a gently structured curve around the neckline, and a pair of dainty earrings from the same collection. While in another set of photos, she exhibits contemporary elegance and sophisticated femininity in a white low-cut dress, a delicate tassel necklace with diamonds and pearls dangling at the ends, balanced by a pair of braided earrings. 

Always seeing the bright side of life with a graceful demeanour while pursuing perfection along a legendary career path, Piaget's new brand ambassador Gong Li distinctly interprets how magnificent a life could be for an outstanding woman of our time. Now in partnership with Gong Li, Piaget captures the essence of the House's tradition in its resplendent jewellery and timepieces by sharing its distinguished aesthetics and unrivalled craftsmanship with the world, and pays homage to the ethereal feminine beauty and refinement.


Posted by : Pencell PR & Events, Pencell PR
Viewed 37466 times
PR Category : Lifestyle
Posted on : Wednesday, July 17, 2013  10:26:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Weather-proof your hair with HASK [12407-Views]
The Real Secret to 10 Years Younger: Argan Face Oil [11145-Views]
Eberhard & Co. and the new “Quadrifoglio Verde” chronograph, dedicated to the prestigious... [10541-Views]
OMEGA Celebrates The New James Bond Watch in New York [10199-Views]
Mouawad and the Miss Universe Organization Unveil the Miss Universe Power of Unity Crown, ... [9748-Views]
Retrograde Fusion' [9443-Views]
Love Your Skin Better with Sukin® Skincare [6265-Views]
Foreo Cements Its Position as One of the 10 Most Popular Beauty Brands on the Planet [5582-Views]
Pure Gold Jewellers opens new store in Nakheel Mall [5228-Views]
NYU Abu Dhabi Class of 2017 graduate Alioune Fall named as 2021 Schwarzman Scholar [4703-Views]
Shine On with Flormar's Festive Coffrets [4642-Views]
DP World joins forces with Dubai Cares in giving a new facelift to Umm Al Qura School in U... [4215-Views]
Reuben Kipyego and Vivian Kiplagat Win 2019 Adnoc Abu Dhabi Marathon [4142-Views]
Liu Jo Eyewear Introduces a Trend-forward, New Sunglass Style With an Ultralight Metal St... [4044-Views]
Team Abu Dhabi's F2 world champion rounds off brilliant campaign with historic win on home... [4020-Views]
Al Qemzi Claims Abu Dhabi Grand Prix Pole With Brilliant Surge [4008-Views]
Botb - Short Film Fest is Back on Popular Demand [3953-Views]
Aquadate Chrono Eberhard & Co. presents the chronograph version of its classic timepiece [3843-Views]
It's time to cover up - Knee high boots from Steve Madden [3703-Views]
Two New Looks for the Legendary Diver [3599-Views]
Dubai Chamber-led advisory council outlines plans to boost economic competitiveness [3562-Views]
The Chronographs Have Arrived! [3538-Views]
New Jaguar Lifestyle Collection Inspired by Classic Mark 2 Saloon [3526-Views]
Dubai Health Authority signs MoU with Apollo Hospitals Group India [3324-Views]
Dubai International Rhythmic Gymnastics Cup is a hit with 500 participants from 21 countri... [3294-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories