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Serie Expert enters a new era in the protection of hair with the effective Pro-Keratin Refill range!

Discover L'Oreal Professionnel's 1st Keratin restoring cure for hair

A woman gives her hair utmost importance and will do anything to get her tresses to look flawless and feel great!  The key to healthy and beautiful hair is Keratin; 85 % of our hair is made up of this substance and it is necessary to restore the strength and structure of our locks. However, external aggressors like friction, temperature and sunlight join hands with surfactants to wreak havoc on hair making it rough to touch, lack shine and break more. Furthermore, regular hair treatments such as coloring, straightening, perming and even chemical strengthening temporarily beautify hair but end up causing immense damage to the hair structure. All in all, an ensemble of factors cause hair to lose essential Keratin thus increasing the need for a product that restores hair fiber. Fulfilling this requirement with an effective solution, L'Oreal Professionnel's hair care and repair range, Serie Expert, enters a new era in the reconstruction of hair with the Pro-Keratin Refill collection.

Catering to all types of hair, the Pro-Keratin Refill range is L'Oreal Professionnel's first Keratin-restoring cure for hair. Inspired by biomimetism, which refers to the ability to mimic a biological system, combinations of molecules that fundamentally recreate the major benefits of Keratin were discovered and used. Dubbed the new building block of hair, the Pro-Keratin Refill range contains two active ingredients that infuse your hair with pro-keratin in the following ways:

  • Pro-Keratin Complex: While the cocktail of Amino Acids makes hair stronger and gets it back to its original quality, the wheat protein maintains hair hydration and makes it soft and shiny. The following external actions are carried out on hair:

o Instantly STRENGTHEN: Pro-Keratin compensates the loss of inner substance
o PROTECT day after day: A defense shield wraps around the fiber to protect it from external aggressions.

  • Incell: A lipid molecule that penetrates the cuticle to fill fragile areas and promote their reparation, Incell performs the following internal actions:

o Active in between the scales, it enhances cuticle cohesion
o Protects the interior of the fiber

Ensuring that hair's natural shield is reinforced, Pro-Keratin Refill also guarantees extreme hair resistance of over 70%. Application starts in-salon with the exclusive Power Kera-Recharge that restores hair strength and restructures the hair fiber. The treatment can then be continued in the comfort of your home with the home care range and a program that your hairdresser will customize for you. The home care range consists of a correcting care shampoo, correcting care masque, correcting care conditioner and correcting care day cream. The best part of the exquisite range is that it ascertains that right from the first application; hair structure is strengthened and can flaunt the resistance of brand-new hair. Come bad weather or any other aggressor, Serie Expert's effectual Pro-Keratin Refill makes certain that your hair is Keratin-filled and stunning every day of the week!

Posted by : Pencell PR & Events, Pencell PR
Viewed 23296 times
PR Category : Lifestyle
Posted on : Tuesday, June 18, 2013  6:22:00 PM UAE local time (GMT+4)
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