Enthusiastic response from trade buyers and exhibitors indicates excellent prospects for beauty and wellbeing industries
With Beautyworld Middle East 2013 ending a record-setting three-day run, there was no doubt whatsoever that the beauty and wellbeing industry is in fine fettle. The enthusiastic response from trade visitors and buyers to the latest product lines, innovations and trends underlined the fact that the Middle East is indeed a thriving market for the beauty industry.
Beautyworld Middle East 2013 was not only considerably larger – 32% more exhibitors than last year – but it was also far more representative in scope. Exhibitors were appreciative of the high quality of trade buyers present at the show as well as from the large number of positive leads generated and deals signed.
First-time exhibitors this year, the Californian Pavilion were upbeat at the reception from the regional market. Their spokesperson Rachel Sandoval, Specialist, said:” Though it's the first time at Beautyworld Middle East the show feels very good, because of the energy that it brings. A lot of mixed companies ranging from small to medium-sized are present here, hence giving us a great chance to mingle. We're very happy with the steady flow of the visitors and buyers.“
There were numerous product launches by international brands looking at making it onto the region's store shelves. This included the launch of Turkish Airway's new customised scent. The trade exhibition also featured a wide number of demos covering the latest products, fragrances, nail and lip colours as well as the latest shades for the hair and eyes.
“Beautyworld Middle East 2013 has succeeded in bringing the best of the beauty world to the region,” said Ahmed Pauwels, CEO of organiser, Epoc Messe Frankfurt. “Being the international show window and trend setter for the industry, the exhibition will continue to be the platform of choice to showcase the latest products and innovations. The exhibition will grow further in size and scope while we work together with our partners in the industry to further meet market requirements,” he stated.
The Spa and Salon Management Summits were extremely well attended. Delegates included a large number of spa and salon professionals from the region who were looking to benefit from the valuable advice and insight from leading industry experts. The Dubai Municipality also gave a presentation on health and safety best practices and the latest regulations that govern the industry in the emirate.
A big hit with trade visitors was the Beautyworld Middle East Boutique, which showcased high-end brands not yet available in stores and boutiques in the region. Buyers were very interested in examining the latest range of niche products and there were many enquiries in relation to signing up supply deals.
Nicole Miller, owner of Blackbird which was part of the Elements showcase with their brand new fragrance, said: “It has been a very good journey for us at Beautyworld Middle East. Visitors have been very interested in our products. We are hoping for some good deals to result from our participation.”
The latest colour trends of the season and the first Middle East colour palette from colour specialists Pantone, created a buzz with beauty professionals from around the region, while the Organic Masterclass that provided vital insights on the natural and organic beauty business, was well received by attending delegates.
Carola Seybold, Head of Marketing Europe, Middle East and Africa for Pantone, said: “Beautyworld Middle East is a wonderful show, it has been an amazing experience. The seminar was very good and motivating. We are very excited about the “colour of the year” – Emerald which has received 1 billion hits on blogs, coverages etc. Hopefully we will be here next year too.“