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NINE & THE GANG – SPRING 2013
NINE & THE GANG – SPRING 2013

NEW YORK, February, 2O13 - Come on! What are you waiting for? Get over to Nine West right now because the Gangs are all here and they can't wait for you to see what they've brought with them - an array of footwear as bright as a Moroccan sunrise, as cool as a spring breeze over Laguna Beach and as sensual as moonlight on Montego Bay.

The internationally celebrated photographer Craig McDean has photographed three irresistible Nine West Gangs for you to choose from, each with their own dynamic style:

THE EXOTIC BOHEMIANS These free spirits crave adventure, finding a hidden treasure, discovering the one-of-a-kind. They want spice in their life. So their shoes are awash with handcrafted beads caught in intricate weavings and ablaze with colors that give off their own heat.

THE GETAWAY GIRLS The perfect summer weekend for this carefree pack must include a boardwalk, a pool, a beach party, or - you know what? - all three. The more reasons the better to slip into their sleekly streamlined wedges and candy-colored cross-pieced espadrilles.

PRETTY LITTLE PRINT - CESSES They're the savvy ones who get showered in bouquets because they know how to flirt until it hurts so good. Whether stepping out for a garden party or outdoor wedding, their glorious floral-printed heels and platforms let you know that romance is never far from their minds.

So which Nine West Gang do you choose? Well, here's the best part.

YOU CAN JOIN ALL THREE because the only membership requirement is that you love shoes that make you happy!

Our joy-filled Nine & the Gang campaign launches this month in the March issues of Vogue, InStyle and Glamour, The New York Post, in Nine West's ever-growing social media network and online portals (Facebook, Twitter, ninewest.com & Channel 9) and can be viewed in Nine West flagship store videos and on New York City's inescapable Taxi TV.

Nine and the Gang is the next big step in expanding Nine West's presence on a global landscape as a brand that incites its customers to shop for inspiration, dream in fashion, and revel in their individuality.

Nine West is a division of The Jones Group Inc. (NYSE: JNY).

ABOUT NINE WEST:

Founded in 1978, Nine West is a global footwear leader. With the mantra “We Dream in Fashion,”
Nine West is dedicated to leading the shoe and fashion conversation:

  • Become a fan of Nine West on Facebook for exclusive discounts & giveaways.
  • Subscribe to Channel 9 on YouTube to watch and shop the latest shoe and fashion videos.

ABOUT THE JONES GROUP INC.
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 brands with product expertise in apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent.

The Company also markets directly to consumers through branded specialty retail and outlet stores, through concessions at upscale department stores and through its e-commerce sites.

About Apparel Group:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Group caters to thousands of eager shoppers through its more than 800 stores, employing 6000 multicultural staff covering four continents. Apparel Group's mercurial growth in the last 10 years has been achieved through the acquisition of a host of world class fashion labels from around the world like Aldo, Nine West, Tommy Hilfiger and Kenneth Cole to name a few. Other key brands include Tim Hortons, Inglot, Cold Stone Creamery and Freedom Furniture.

 The Dubai-based multi-retail conglomerate that began with just one brand in 1996, currently operates more than 750 stores. Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, Poland, Singapore, Jordan, Russia, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Czech Republic, Hungary, Pakistan, Egypt and Philippines.

Apparel believes in turning dreams in to reality and we give everyone, our customers, our stakeholders and our employees, an equal opportunity to do so.


Posted by : Apparel Group - PR Dept, Tamar Moussessian/Corrina Campos
Viewed 27371 times
PR Category : Fashion
Posted on : Monday, May 6, 2013  6:06:00 PM UAE local time (GMT+4)
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