Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
EAU MOHELI from diptyque
EAU MOHELI from diptyque

Ylang-Ylang, a flower known for its intensely sweet scent, grows on Mohéli, one of the smallest islands in Comoros. This archipelago's diverse population is a mixture of African, Indian and Arabian cultures.

The island's rich heritage, coveys the story of one-way crossings and long haul voyages on the Southern Seas. The climate and the light on Mohéli gives the island an exotic, escapist ambience in which visitors feel like they are at the end of the world. In the heart of this tropical Eden, surrounded by the turquoise waters of the Indian Ocean and the luxuriant vegetation – orchids, coconut trees, palm trees and clove trees – the ylang-ylang blooms.
 
...... Well-known for their fragrances that embodies the spirit of travel, diptyque felt compelled to pay homage to the story of this distinctive island flower. The brand matches its genuine perfumer's know-how with a nose for essences containing exotic scents. Guided by a spirit of exploration and discovery, diptyque encourages its perfumers to launch into a sensory adventure, creating a unique landscape of fragrant lands, while being open to any accidents or surprises that might enhance the quality of the raw materials.

However, do not expect to find the sunny flower here. Forget its camphor-like, slightly medicinal aspect; it's no longer simply a heady lining for jasmine or tuberose.

To compose this soliflore, the perfumer Olivier Pescheux decided to tell its most intimate story, that of a flower and its leaves. Not a flower that is simply plucked and used to announce others, but a flower with space to breathe, set in its foliage in the middle of abundant vegetation alongside other trees covered in blossom.

……… There are no touches of vanilla or orange blossom here to set off the ylang-ylang; instead the perfumer has chosen slightly crisp, green notes, between violet and blackcurrant leaf. Fresh, peppery spices, such as pink peppercorn, and woody, balsamic accords that seem to have been warmed by the sun - patchouli, vetiver, benzoin, tonka bean – have been added. Ylang-ylang is now the central hero in the first perfume in history that matches its fragrant reputation. In recent years, the quality of ylang-ylang essence has deteriorated. The reason why no perfumer has dared to display the majesty of the flower until now lies in the difficulty in creating a perfume with an unpredictable ingredient.

… The tropical flower is known to be challenging and fickle. It needs cutting every week, at dawn, otherwise it will lose its scent. It then has to be distilled within two hours of being harvested. The distillation process, which is carried out locally, can take up to twenty hours, the first four of which produce the best quality, which is what diptyque uses.

............... diptyque is always keen to discover beautiful raw materials and is thrilled to be associated with Givaudan's sustainable development project that has been in progress for several years on Mohéli to prevent this exotic flower from dying out permanently. By helping to develop nurseries, diptyque is contributing in two ways to the continued supply and exceptional quality of this exotic flower: firstly, by growing plantations of ylang-ylang trees and secondly, by protecting the natural environment by supplying the firewood needed to distill the flowers without creating deforestation. This is the first time that Givaudan has formed a partnership with another brand on one of its projects. This strategy has its own impetus: two companies that share the same desire for the exotic and the authentic, paying special attention to the quality of essential oils. Cut and polished like a jewel, ylang-ylang can then be transported from the islands to the perfumer's palette.

EAU MOHELI, serves as a reminder of the flower's symbolic importance at this remote island in the Indian Ocean. Silhouettes of ylang-ylang in the woven bamboo baskets of the flower pickers are represented on the perfume boxes.

Price:100ml – AED 395
20ml Roll on – AED 195

Availability:diptyque store at The Dubai Mall


Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 43944 times
PR Category : Lifestyle
Posted on : Wednesday, May 1, 2013  6:19:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
10 Million Plastic Packaging Saved: Grohe Launches Initiative to Reduce Plastic [3997-Views]
Meet the #Sephorasquad Middle East Members! [3997-Views]
Karl Lagerfeld Announces Collaboration With Designer Kenneth Ize [3563-Views]
Discover the Perfect Gift This Eid Al Adha From Rasasi Perfumes [3456-Views]
Amp Up Your Beauty Routine With New Products From Missha Cosmetics [2968-Views]
17-Year Old Smashed a Guinness World Records Title in His Bedroom [2813-Views]
Toric Tourbillon Slate'' [2669-Views]
Kia Launches ‘Live Stream Showroom' to Offer Customers an Innovative Digital Experience [2567-Views]
IMG Worlds is Back This Friday Park Entry Price at AED 20 Only [2534-Views]
Dubai Sports World Marks Official Opening at Dubai World Trade Centre [2513-Views]
Dubai Startup Hub and Dtec Announce Winners of Emirati Development Programme [2493-Views]
Celebrate Eid with Steve Madden [2480-Views]
Travellers Should ‘Wear to Care' in the New Normal says WTTC [2468-Views]
Champion Cleaners Launch New Home and Office Sanitization Service [2411-Views]
UAE Ranks in Top 10 on Kpmg's 2020 Global Autonomous Vehicles Readiness Index, for Third C... [2411-Views]
Cartier High Jewelry - Sur Naturel [2411-Views]
Al Habtoor Motors Launches Summer Surprises Stock clearance on Mitsubishi SUVs 2019 Model... [2247-Views]
Dubai Culture Wins Excellence Award From Arab Federation for Libraries and Information [2206-Views]
Dubai Customs' 2nd Consultative Council discusses challenges and opportunities of post Cov... [2206-Views]
FDA Authorizes Marketing of IQOS as a Modified Risk Tobacco Product [2066-Views]
Dubai Sports Council Honours Winners of Pocari Sweat 19K Run [2054-Views]
Gems Education Rolls Out IBM Digital – Nation Platform to All Its Schools Following Succes... [2042-Views]
It All Started with a Sponge- Gaetano Pesce's Revolutionary Feminist Chair “UP” On Display... [2025-Views]
Genesis Launches Special-Edition “stardust” G90 Model [2009-Views]
Skycap's Flagship Program of Us$150 M Global Fintech Investment on the Roadmap [1976-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories