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A long-awaited new Eco-Drive watch debuts with an advanced timekeeping system* that receives time signals from navigation satellites


The AIR name owes its origins to sky, wind, and wings. Inspired by birds and airplanes in flight, its streamlined design incorporates the structures of wings,as well as an aircraft engine motif.

As part of the newly defined PROMASTER collection, it embodies the spirit of challenge and of exploring the unknown

The renewed PROMASTER extends its bold legend of supreme durability and functionality by infusing “imagination” into its persona, reflecting aspirations toward exploring infinite new territories inspired by images of flying high in the sky.

The design of both sides of the titanium case was inspired by the streamlined structures of wings, enhancing the impression of dynamism and lightness. The dial suggests the rotating fan blades of an aircraft engine, associated with an image that suggests drawing light and satellite signals from the sky. The dial consists of three transparent layers, over which indexes, windows and hands are laid out respectively, creating an airy floating impression.

Compared to the Eco-Drive SATELLITE WAVE marketed in 2011, this advanced satellite timekeeping system delivers much higher reception sensitivity. This is the world's first light-powered watch with a full-metal case that receives time signals from navigation satellites. Its speed to correct the time is also the fastest among all satellite-synchronized watches.

The captivating synthesis of the PROMASTER heritage and the radically advanced satellite timekeeping technology as well as the bold new design provides a new connection with space and aeronautics for those who imagine the unimaginable.

* Captures the day, date and time signals sent by satellites from space — orbiting 20,000 kilometers above the earth—bringing ultra-precise timekeeping to wherever people are on the face of the Earth.

Posted by : BIZ COM - For Proactive Communications,
Viewed 18562 times
PR Category : Lifestyle
Posted on : Tuesday, April 30, 2013  2:31:00 PM UAE local time (GMT+4)
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