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Discover the ‘Miracle of Oils' for stunning hair from Sunsilk
Discover the ‘Miracle of Oils' for stunning hair from Sunsilk

Sunsilk along with London based hair expert Thomas Taw, have co-created an essential collection of expert-touched products, for every girl who wants fantastically soft & smooth hair.

Say goodbye to frizzy and dull locks with the newest wonder in hair care. Dry & Damage Hair Expert, Thomas Taw has teamed up with Sunsilk to co-create Sunsilk's Nourishing Soft & Smooth range that is infused with a unique blend of oils, taking hair to a whole new level of nourishment, softness and shine. 

As a dry and damaged hair expert, Thomas tried many hair oils over the years but was never entirely satisfied. “A lot of the oils you can buy for hair are too heavy for most hair types or just mask over dry hair, without delivering any nourishment,” Thomas explained. After about a year of testing - and a few potions later - Thomas found the perfect blend. “We chose two of the most powerful nourishing natural oils to create a blend, which has never before been used, to treat dry hair.” Sunsilk's Nourishing Soft & Smooth range has the power to combat dry hair to give you long-lasting soft and smooth hair, leaving you free to express yourself through beautifully nourished hair!

The secret of the miracle line-up of the new Sunsilk Nourishing Soft & Smooth range lies in the oils. Moroccan Argan Oil restructures and moisturises hair as it is packed with anti-oxidant properties while the Babassu Oil works to soften, smooth and add extra gloss and shine for the perfect finish.

One of the rarest oils in the world due to its very specific growing areas, the golden-yellow Moroccan Argan Oil is widely known for also being rich with omega 6 fatty acids and is believed to contain twice as much vitamin E as olive oil! Argan oil is renowned for its restructuring and moisturising properties; it can be applied to skin and hair, yet leaves a delightful feeling of lightness. Babassu Oil is a gentle moisturising oil, extracted from the seeds of the babassu palm is found growing in the southern regions of Brazil. Naturally-refined Babassu oil gently moisturises hair without leaving a residue. Hair is left soft and supple with a weightless feel.

“The type of oils we use inside the products are designed primarily to gently ‘coat' each hair cuticle, even penetrating through multiple layers of cuticles (the hard scales that overlap on the outside of every hair shaft and give each hair its first level of protection),” advised Thomas. “They don't build up or make the hair lank, they are designed to penetrate cracks or fractures along the cuticle scales – from the first wash and every time you use the range.”

The journey to beautifully nourished, soft and shiny hair starts with Sunsilk's Nourishing Soft & Smooth Shampoo that cleanses away residue and nourishes hair from deep within. Lock in moisture with Sunsilk's Nourishing Soft & Smooth Conditioner that replenishes nutrients and proteins in the hair fibre while smoothing the cuticles, to leave hair soft and shiny.

Posted by : Unilever Middle East, Unilever
Viewed 35490 times
PR Category : Lifestyle
Posted on : Sunday, April 28, 2013  5:04:00 PM UAE local time (GMT+4)
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