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@home launches Escapism
@home launches Escapism

Escapism, @home's new collection, is all about home being a retreat away from the hustle and bustle of the working world providing a relaxing and calm environment. The idea of cocooning at home, of a spa in your own home and reconnecting with nature is core to this collection.

The new range offers items with a soft color palette of chalky blues and greys highlighted with washed coral and sand and grounded in indigo with a deep burgundy that will live across the season.

The collection gives out a feel of modern rustic meeting modern vintage and the story is about textures, cable knits, velvets and layers. Chalky painted finishes are used across accessories adding a rustic nod with distressed and worn looks.

Typographical prints with a home theme are strong to the escapism look. Usage of typewriter and stamped fonts, handwritten and hand painted details with a backdrop of monochrome and neutrals prints can be found on cushion covers and on wall décor items.

The journey theme for print is also central to the season where maps and globes are used as an inspiration for print and pattern.

Crumpled laundered textiles in neutral tones with a linen and slubby cotton look also form part of this collection. While cable knit cushions create a cosy look and feel. Details include button fastening pillow cases and large scale top stitching.

The handmade and patch worked look is strong for the season and lends itself to the escapism trend and is used across decorative accessories and textiles. Luxury throws and scatter cushions in furs, silks, velvets and platted leather add extra comfort.

The new @home collection is available in the UAE-Dubai: Mercato, The Dubai Mall, Dubai Marina Mall, Ibn Batutta, Mall of the Emirates, Al Wahda Mall in Abu Dhabi, Ras Al Khaima: Al Hamra Mall.

Posted by : Al Tayer Group,
Viewed 14927 times
PR Category : Home, Furniture and Interiors
Posted on : Wednesday, April 24, 2013  3:33:00 PM UAE local time (GMT+4)
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