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The world isn't perfect. But who wants to be perfect anyway?

I'mperfection is an open invitation to stand up and show the world what makes you perfectly, imperfect. We want you to highlight the features other brands encourage you to cover up and celebrate your imperfections like badges of honour. So show off your freckles. Make beauty spots more beautiful. Shine a light on your birthmarks. And be proud of your scars. Because life isn't about finding yourself, life is about celebrating who you really are.

“Within the word imperfection you'll find Im Perfection; sometimes the soul of the word is staring you in the face. It is our so called flaws that make us unique. The beauty is in our differences, our imperfection is our beauty. ”
Alex Box- creative director

New Collection

Limited Edition

Speckled Nail Varnish – AED 87

Inspired by the fragility and beauty of irregular markings on bird eggs, for Spring we introduce a new, limited edition speckled finish to our award-winning Nail Varnish formula.

Freckle – Speckled soft neutral

Fragile- Speckled soft blue

Mottle – Speckled soft green

Scarce- Speckled soft pink

Speckle- Speckled soft lilac

Powder Blusher Duo – AED 155

Each Powder Blusher Duo contains two colour-intense

Powder Blusher shades. Use each shade alone or together to

brighten, enhance and contour; each duo is presented in a

high-gloss portable compact with inner mirror.

Katie & Ambition – Soft Candy Pink / Neutral Shimmer
Lover & Hussy – Soft Apricot / Candy Pink
Beg & Bronzerella – Dusky Rose / Copper Bronze

New Product

Blush Up Brush – AED 170
A specific cut shape to define and elongate the cheekbones, slimming & sculpting the face.

Lipstick – AED 100

Highly pigmented, long-lasting matt colour.

Immodest-Vivid Pink

Intense Lipgloss – AED 85

Long-lasting lipgloss with all the colour of a lipstick, but in

the high-shine finish of a gloss.

Shoot- Leaf Green

Precision Ink – AED105

Precision Ink's fine tip allows for defined application.
Long-lasting and waterproof it's perfect for use anywhere on the face and body to bring out your bold side. You can even use it as a nail art pen; simply seal with Illamasqua Top Coat.
Abyss - Gloss Black

“I 'mperfection is definitive unique beauty. It evokes raw emotion, it celebrates differentiation. Without differentiation we are all subject to become perfected beauty clones led by our own vanity”
David Horne – Director New Product Development

“If there wasn't any ridiculous etiquette I think that a good number of so called weeds could win the most beautiful flower contest hands down”
Julian Kynaston – Illamasqua Founder

Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 18526 times
PR Category : Lifestyle
Posted on : Saturday, April 13, 2013  3:44:00 PM UAE local time (GMT+4)
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