[Dubai, April, 2013] - Paris Gallery, the leading luxury retailer in the region, announced the launch of the BYREDO INFLORESCENCE parfum. To celebrate the beginning of spring, nature's perennial and powerful rebirth, Ben Gorham (Founder and Creative Director of BYREDO) envisaged a wild garden and a floral scent that would capture the strength and beauty of its blossoms, just as they reach their dramatic peak. The result, the wonderfully entitled ‘INFLORESCENCE', is an Arcadian stroll through untamed bowers of full-blown, rambling roses, interspersed by the intoxicating, honeyed notes of pink freesias in their prime. Two of Spring's very first flowers lie at the heart; the creamy-soft allure of the Magnolia blossom, its petals fully open about to drop onto beds of quivering Lily of the Valley or ‘May Bells' – in the language of flowers, symbolic of a ‘return to happiness' and the joy associated with the onset of spring. Finally, and most unusually, Ben has used Jasmine at the base, again luxuriant and overgrown, a veritable riot of fresh sweetness that supports the structure and furnishes a heady close.
Top: Rose Petals, Pink Freesia
Heart: Magnolia, Lily of the Valley
Base: Fresh Jasmine
Price: AED880 (100 ml)
About BYREDO:BYREDO is a Stockholm-based brand founded in 2006 by Ben Gorham. Products currently include perfume, home fragrance, body care and accessories. BYREDO is sold at select retailers in 45 countries as well as at Byredo.com.
About Paris Gallery:A leading luxury retailer in the Middle East, Paris Gallery is the eponymous flagship brand of Paris Gallery Group, with over 3 million sq. ft. of luxurious shopping space and 50 stores located in prime retail addresses spanning across the UAE, Saudi Arabia, Qatar and Bahrain. The stores offer a premium collection of over 500 international brands across several product categories including perfumes, skincare, makeup, watches, jewelry, fashion apparel, sunglasses and accessories.
With nearly two decades of expertise of keeping customers' interests at its core, Paris Gallery's opulent shopping environments, innovative retail concepts, service standards and its signature Arabic hospitality practices sees the brand stand out as an unequivocal shopping and gifting destination in the Middle East.