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Banana Republic Launches SPRING SUMMER 2013
Banana Republic Launches SPRING SUMMER 2013

In sync with the season's serene mood shift, relaxed materials pair with clean silhouettes to celebrate the blissful tranquility that arrives when the weather begins to warm. Unwind, sit back and stop to savor the surroundings with an unhurried sense of ease.

From modern Lido stripes to classic tile patterns, cabana prints conjure up images of the French Riviera's sun-splashed coastline. Floor-grazing dresses with fluid, graphic lines call for a backdrop of Slim Aaron's poolside tableaus, while Ponte knit short suits—in the perennially refreshing white and navy palette—nod to nautical sportiness. These same Mediterranean blues wash over summer's denim separates. Unified by their streamlined fit and relaxed finish, the watery hues pair perfectly together when worn all at once; the unexpected combination offers him a fresh update to warm weather attire, as does the chambray suit.

The head-to-toe color story continues to blossom into a series of bold, monochromatic looks. Vivid brights—from signal orange to grass green—echo the season's buoyant mood. Columns of color create a long, lean silhouette and a fresh, modern statement for both him and her. Easy shift dresses, or breezy pants topped with a soft satin shell, become her answer to round-the-clock attire. A touch of gingham lands a playful, perfectly timed punch to his linen walking shorts and sporty v-neck knits; smart loafers and driving moccasins keep things grounded.

Likewise, confident white on white looks promise to keep their cool in any climate. The classic spectrum elegantly expands into cream, champagne, pebble grey, and even caramel accents—Banana Republic's heritage hues. Ladylike finishes come to the surface—from shimmering sequin to gilded lace—lending a sophisticated polish. His sporty shapes including bomber jackets, polos and chinos prove that the new summer whites are anything but starched.

As temperatures climb, enthusiasm is further renewed. Designed in collaboration with Mad Men Costume Designer Janie Bryant as the third installment of the Banana Republic Mad Men Collection, the capsule references the youthful exuberance found in both the ‘60s and the current season. Silhouettes are softened and made iconic with abbreviated hemlines, geometric prints and color. The sports coat emerges a handsome essential, while trim summer weight suiting becomes the obvious choice for the boardroom and beyond.


Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 13249 times
PR Category : Fashion
Posted on : Wednesday, March 6, 2013  1:00:00 AM UAE local time (GMT+4)
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