CALL IT SPRING takes you to a forgotten seaside resort and amusement park in its spring 2013 campaign. Live the memories first hand as we join a local group of friends, as they become tourists in their own town. It's a local's only adventure, and we're tagging along for the ride.
Enjoy the freedom of the off‐season, and reclaim the city! Explore your favorite summer haunts before the tourists take over the town. The boys skateboard in empty pools and across the promenade, while girls play hard‐to‐get at the arcade, sipping on slurpees wearing sorbet tinted wedges. Everyone is dreaming of sneaking a kiss under the boardwalk as they anxiously wait for summer to make an appearance tomorrow, while living the romance of the spring season today.
Season after season, the CALL IT SPRING campaign follows a group of friends on everyday adventures. Filled with idiosyncratic moments, these journeys help them carve out their identities and discover what it means to be unique. Always taking a personal and poetic angle, CALL IT SPRING's campaigns play on the thoughts and dreams of this generation, catering to their need of individuality.
About CALL IT SPRING
CALL IT SPRING is an international footwear and accessories brand with an assorted range that reflects up to the minute trends that are easy on the pocketbook. Catering primarily to the 15‐25 year old clientele, CALL IT SPRING draws inspiration from today's evolving blog culture, street fashion and music festivals.
Growing at an exponential rate, CALL IT SPRING is present in 20 countries around the world with more than 200 stores across Canada, the United Stated, the Middle East, Europe and Asia. It also has widespread distribution as a shop‐in‐shop concept in over 500 JCPenneys in the US, and more than 25 Debenhams stores in the UK. Most recently, CALL IT SPRING opened a unique flagship concept store on London's famed Oxford Street.
For more information visit callitspring.com