Region's largest beauty and wellness trade fair expected to open 10% bigger
Firmly latching on to the beauty and wellness industry's ongoing growth story in the region, Beautyworld Middle East looks set for a bigger, better 2013 edition, if early indications are anything to go by. With returning exhibitors signing on for 30% more space and sales growth up appreciably, organiser Epoc Messe Frankfurt expects Beautyworld Middle East to open at least 10% larger than in 2012.
Local UAE company, B-Connected leads the way for returning exhibitors, by signing up as the biggest single exhibitor in the show's 17-year history. B-Connected first attended Beautyworld Middle East with a 12 sqm stand which was then upsized to a 163 sqm stand for the 2012 edition. This year B-Connected will occupy over 300 sqm as they look to strengthen their presence in the regional beauty trade.
Latest show updates include the renewal of a five year contract with long term partner Madi International on the Walk of Beauty. Featuring the most talented professional hairdressers and make-up artists from the GCC, the Walk of Beauty has been an integral feature of Beautyworld Middle East for over eight years and is a much anticipated attraction at the show.
Furthermore, for the third consecutive year, Nazih Trading will organise the nail competition in association with OPI. Nail It! By OPI has established itself as a significant attraction for the 22,000+ trade visitors to the exhibition.
“The special features at Beautyworld Middle East bring increased variety and excitement to the show floor. While the core value of the exhibition lies in the individual exhibitor showcases, the special features add to the overall show experience and also create additional platforms from which business can be conducted at the fair,” said Ahmed Pauwels, CEO of organiser Epoc Messe Frankfurt.
Madi International is a leading distributor for a range of internationally renowned brands for the salon supply business across the region. With offices in UAE, Kuwait, Lebanon and Saudi Arabia, amongst the brands under the Madi International portfolio are Wella, Kadus, Essie, Thalgo and Maya Beauty, to name a few.
Mr. Mohammed Madi, President of Madi International Group, said: “We have been working closely with Epoc Messe Frankfurt to organise the Walk of Beauty for many years and value the strong partnership we have developed. The Walk of Beauty is an excellent backdrop for live demonstrations within the professional beauty sector and each year we continue to develop new contacts and make new business deals at Beautyworld Middle East.”
The region's leading distributor of worldwide brands, Nazih Group has been exhibiting at Beautyworld Middle East since its inception 17 years ago. Amongst the brands under the Nazih umbrella are OPI, Schwarzkopf, Keratin Complex, Guinot, BayBliss and Revlon to name a few.
Nazih Hamad, Managing Director, Nazih Group, said: ‘We have been exhibiting at Beautyworld Middle East for as long as I can remember. Each year we take a larger stand and gain great value from our participation. Partnering with one of the leading brands under our portfolio, Nail It! by OPI came into fruition. Being involved with the nail competition at Beautyworld Middle East has brought us further reach and it is a great platform for securing even more business leads through the exhibition as well as for further positioning ourselves as leaders in our field.”
Some of the other features which will take place during Beautyworld Middle East 2013 include Face It! a professional make-up competition; Hair Education, a professional hairdressing demonstration and the Fragrance Station, which showcases a range of the perfumes which can be found on the show floor in one convenient location.
Beautyworld Middle East 2013 will take place from 28 to 30 May in Halls 1 to 8 at the Dubai International Convention and Exhibition Centre. Organised by Messe Frankfurt, the Beautyworld brand hosts trade shows at various locations around the world.
Beautyworld Japan, 13 – 15 May 2013, Tokyo, Japan
Beautyworld Middle East, 28 – 30 May, 2013, Dubai, UAE
Hair and Beauty, 9 – 10 June 2013, Frankfurt/Main, Germany
Beautyworld Japan West, 15 – 17 October 2013, Osaka, Japan
Hair and Beauty meets Hairworld World Cup, 3 – 5 May 2014, Frankfurt/Main, Germany