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AN ONGOING QUEST IN AND FOR BEAUTY
AN ONGOING QUEST IN  AND FOR BEAUTY

There is just one rule at Guerlain: the Exceptional. And a single means of achieving it: a continually “renewed” adventure. An adventure that is not embarked on blindly, but with passion and rigor. Which comes to life in an original intuition, is enriched with time and experience, and is constantly searching and exploring new paths of beauty to the very limits.Guerlain's entire history is made up of these “great discoveries”, driven by passion and reason, and in this respect the story of the Orchidarium and the Orchidée Impériale line is an exemplary Guerlain tale. In the beginning, a rare flower that foils time.

The desire to unlock – with the utmost respect for its environment – the secrets of its longevity and offer them to women. The commitment of these scientists, who luckily remain treasure hunters. High-performance, meaningful skincare products. And, last but not least, a huge pleasure in sharing, which is experienced on the ground, in the laboratories… and in the bathroom.A flower… women, and from one to the other, an unbroken chain of passion, respect and skill.Since its launch in 2006, the Cream – exceptional complete care – has evolved thanks to new generations of active ingredients and now presents the third generation of the Imperial Orchid Molecular Extract (the I.O.M.E.). This is the very spirit of the Orchidée Impériale adventure. Time for Guerlain is an absolute luxury.

From generation to generation, scientific and technological innovation sees itself as an ongoing quest for performance in and for beauty.

THE MOLECULAR EXTRACT:CONSTANTLY EVOLVING

What is more abundant, more reassuring and more luxurious than time?

Time that we make an enemy of, even though it is an ally. For beauty too?

Especially for beauty. At least at Guerlain.

THE GREAT ADVENTURE OF THE ORCHIDARIUM AND ORCHIDÉE IMPÉRIALE SKINCARE PROVES IT: YOU CAN BRING LIFE AND BEAUTY TO THE PASSING YEARS, BUT TO DO SO… YOU HAVE TO TAKE YOUR TIME.

Time to observe the orchid, to “listen to it” until you unlock the secrets of its exceptional longevity. Time to let it grow at its own pace, respecting its natural environment. Time to think and to create a research center unique in the world that incorporates an exploratory nature reserve, an experimental garden and a pharmacognosy laboratory.

Discoveries are always dazzling in terms of the surprises they create and the advances they bring. But they are also the fruit of patience and passion.

THE IMPERIAL ORCHID MOLECULAR EXTRACT (THE I.O.M.E.) BROKE SPECTACULAR NEW GROUND IN THE FIELD OF SKINCARE. It was nonetheless

THE IMPERIAL ORCHIDMOLECULAR EXTRACT

THE THIRD GENERATION OF THE I.O.M.E. IS NO DIFFERENT FROM THE FIRST OR THE SECOND IN NATURE. It is based on the same discovery and the same principles of effectiveness. However, its major new dimension is that IT INCORPORATES ONLY WHAT TIME CAN OFFER IT, THE LATEST DISCOVERIES IN SKIN BIOLOGY, BASED ON MEDICAL RESEARCH INTO CELLULAR BIOENERGETICS:

A refined vision of skin function: the fundamental concept of the fertility of cells - known as progenitor cells - is linked to a future-focused science by the name of cellular bioenergetics. What is the origin of cell life? What are the keys to cell longevity? How can you maintain, prolong and energize cell life? How do skin cells use and transmit their vital energy? The new Orchidée Impériale Cream provides an answer to all these questions.

With time, as always, the flowers in the Experimental Garden in Geneva continue to reveal even more secrets and the chosen species are constantly enriching the I.O.M.E. and its Orchid Technology. From the 30,000 orchids listed, Guerlain has selected  GOLD ORCHID, with a vital aura, capable of boosting the key genes in energy production and optimizing its bioavailability to the skin cells' optimal benefit. So here it is, making a noteworthy and necessary entrance into the chorus of star orchids in the I.O.M.E., bestowing it with a new power to energize “cell fertility”* over time.

The result? Time, of course... The extra time that the I.O.M.E. offers skin cells. And the pleasure of skin that becomes stronger, denser and more luminous day after day and discovers this wonderful invention: RADIANT, LONG-LASTING BEAUTY.

AN EXTRAORDINARY DISCOVERY:“CELL FERTILITY”, A NEW LONGEVITY TARGET

EVEN FURTHER ADVANCED IN THE MYSTERY OF CELL BIRTH. Vital processes in the skin are working to constantly produce cells that construct continually renewed tissue. With the passing years, their production runs out of steam and slows down. To find a way of restoring cells to optimal activity, Guerlain researchers have dived to the heart of the origins of cell life, the PROGENITOR CELLS.

PROGENITOR CELLS. AN INCREDIBLE MATRIX.In adult epidermal tissue, for example, we observe a certain type of cells known as   PROGENITOR CELLS or, more commonly, mother cells, that give birth to all the skin cells and ensure the formation of the different layers of the epidermis. Found in the basal layer, these cells are extremely important because they are responsible for the ability to construct and regenerate the epidermis in its complexity and its entirety.

THIS IS WHAT GUERLAIN CALLS “CELL FERTILITY”.

A crucial process because it ensures the continual construction of the epidermis and makes it possible to maintain its complete and organised multi-layer structure. Like any construction, the formation and regeneration of the epidermis require a great deal of energy from the progenitor cells, a vital force infusing them to energize and prolong their action. Any lack of energy will thus have considerable consequences on the integrity and functional longevity of the epidermis. The decisive role of this vital energy, a real key to cell longevity and maintaining the quality of young-looking skin, has just been studied by Guerlain Research, in line with a science at the cutting edge of current international scientific research – cellular bioenergetics.

CELLULAR BIOENERGETICSNEW ACTION ON LONGEVITY

Analyzing the workings of energy flows in living systems is essential in understanding all the phenomena that govern life. This new understanding has led to the development of a science that opens vast horizons for the biology and medicine of the future: cellular bioenergetics. The Guerlain Research laboratories have turned to this future-focused science to expose the way in which progenitor cells use energy and how dysfunctioning of the energy networks can affect skin ageing.

THE MITOCHONDRIAL NETWORK: THE SEAT OF CELLULAR BIOENERGY. It is known that all living organisms use energy to function. This biological energy is produced in the cells by the mitochondria, “micro-power stations” that release the majority of the energy provided by food and make it available for different cell functions.The most recent advances in the science of bioenergy, described by American researchers in 2009, have brought to light a new key discovery in the skin's regenerative dynamic: far from being static “little power stations”, the mitochondria function as part of a powerful information exchange network within the cells. Communication within this network ensures that the cell not only has the right amount of energy, but more importantly, energy at the right place, where it is useful.

However, senescent cells have lost their ability to have a dynamic energy network. Their mitochondria have lost their mobility and communicate less and less between themselves. Guerlain Research has focused on this dynamic network to target cell longevity at its source: it has successfully demonstrated that on subjecting the cell to oxidative stress, for example, the mitochondrial network breaks apart and no longer correctly fulfils its role. On the other hand, when the mitochondria are treated with molecules from orchids, they join together again*, recreating the network and reactivating their energy production. 

Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 13316 times
PR Category : Lifestyle
Posted on : Friday, February 1, 2013  4:32:00 PM UAE local time (GMT+4)
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