Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Playworld Middle East to feature range of outdoor games and toys
Playworld Middle East to feature range of outdoor games and toys

Outdoor and Sports toys still popular among today's children

MEA market worth US$ 242.6 million in 2011

Despite the invasion of electronic toys, computer games and the ever-present playstations and game apps for smart phones, children today are still big fans of the outdoors. This is outlined by the fact that sales of outdoor and sports toys form a significant part of the regional toy industry.

Euromonitor International, official knowledge partner for Playworld Middle East, estimate that the Middle East and Africa market for outdoor and sports toys was worth as much as US$ 242.6 million in 2011, a 13% increase since 2009, indicating that there is much life in the sector.

Outdoor games and sports toys are an important segment in the up-coming Playworld Middle East 2013. A specialised trade event for toys, games and children's lifestyle products, Playworld Middle East is expected to feature a range of outdoor toys and games from leading international manufacturers.

“Playing outdoors is vital for the overall health and development of growing children,” said Ahmed Pauwels, CEO of Playworld Middle East organiser, Epoc Messe Frankfurt. “The proliferation of electronic gaming options has made it easy for children to spend endless hours indoors and miss out on the benefits of outdoor play. Continuing innovation on the part of toy manufacturers to come up with attractive outdoor toys and games as well as motivation from parents and guardians will ensure that children are not strangers to the great outdoors,” he added.

Biking is ever popular among children the world over and manufacturers of children's bicycles and tricycles are expected to attract considerable interest at the upcoming exhibition. Among those exhibiting such products include new entrant to the market, UAE based company, The Little Mustard Seed sole distributor of the popular First Bike range of children's bicycles and tricycles.

“FirstBIKE is now entering the market in the Middle East and India,” said Chad Little of The Little Mustard Seed. “Playworld Middle East provides us an ideal launching pad to access trade buyers from around the region in order to familiarise them with FirstBIKE, which collected 12 prestigious awards for quality and safety in 2012 alone. FirstBIKE allows kids from 22 months to 5 years old to learn how to ride a bike without ever needing training wheels.”

Light Blue Toys is a leading distributor of toys and games across the MENA region. At Playworld Middle East they will be exhibiting their award-winning Plasma Car range of ride-on toys as well as their OgoSport flying disks that can catch and throw balls.

“By exhibiting in previous years at Playworld Middle East we have found our outdoor toys to be well received throughout the region. We are looking forward to launching new products soon and to be collecting fresh business leads at the 2013 fair,” said Vicky Lynagh, Regional Director of Light Blue Toys.

Playworld Middle East, will be held at the Dubai International Convention and Exhibition Centre from March 5th to 7th, 2013 and will feature exhibitors involved in the manufacturing, development, supply and servicing of children's lifestyle products from around the world. The event is a traditional networking platform for trade visitors not only from the Middle East region, but also from the Indian subcontinent, Central Asia and North and East Africa.

The Playworld Middle East product profile includes Toys and Games; Baby, Infant and Pre-school products; Bicycles and Sports Equipment; Models and Electronics; and Dolls and Children's Lifestyle products. It is co-located with Paperworld Middle East, the region's trade event for office and stationery supplies and GESS, the trade fair for educational supplies and solutions. These co-locations allow for visitors and exhibitors to benefit from shared synergies.

Posted by : BIZ COM - For Proactive Communications,
Viewed 7637 times
PR Category : Entertainment
Posted on : Saturday, December 8, 2012  12:18:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
10 Million Plastic Packaging Saved: Grohe Launches Initiative to Reduce Plastic [3997-Views]
Meet the #Sephorasquad Middle East Members! [3997-Views]
Karl Lagerfeld Announces Collaboration With Designer Kenneth Ize [3563-Views]
Discover the Perfect Gift This Eid Al Adha From Rasasi Perfumes [3456-Views]
Amp Up Your Beauty Routine With New Products From Missha Cosmetics [2968-Views]
17-Year Old Smashed a Guinness World Records Title in His Bedroom [2813-Views]
Toric Tourbillon Slate'' [2669-Views]
Kia Launches ‘Live Stream Showroom' to Offer Customers an Innovative Digital Experience [2567-Views]
IMG Worlds is Back This Friday Park Entry Price at AED 20 Only [2534-Views]
Dubai Sports World Marks Official Opening at Dubai World Trade Centre [2513-Views]
Dubai Startup Hub and Dtec Announce Winners of Emirati Development Programme [2493-Views]
Celebrate Eid with Steve Madden [2480-Views]
Travellers Should ‘Wear to Care' in the New Normal says WTTC [2468-Views]
Champion Cleaners Launch New Home and Office Sanitization Service [2411-Views]
UAE Ranks in Top 10 on Kpmg's 2020 Global Autonomous Vehicles Readiness Index, for Third C... [2411-Views]
Cartier High Jewelry - Sur Naturel [2411-Views]
Al Habtoor Motors Launches Summer Surprises Stock clearance on Mitsubishi SUVs 2019 Model... [2247-Views]
Dubai Culture Wins Excellence Award From Arab Federation for Libraries and Information [2206-Views]
Dubai Customs' 2nd Consultative Council discusses challenges and opportunities of post Cov... [2206-Views]
FDA Authorizes Marketing of IQOS as a Modified Risk Tobacco Product [2066-Views]
Dubai Sports Council Honours Winners of Pocari Sweat 19K Run [2054-Views]
Gems Education Rolls Out IBM Digital – Nation Platform to All Its Schools Following Succes... [2042-Views]
It All Started with a Sponge- Gaetano Pesce's Revolutionary Feminist Chair “UP” On Display... [2025-Views]
Genesis Launches Special-Edition “stardust” G90 Model [2009-Views]
Skycap's Flagship Program of Us$150 M Global Fintech Investment on the Roadmap [1976-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories