Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Why User Experience is Essential for Travel Business Growth?
Why User Experience is Essential for Travel Business Growth?

The Travel & Tourism industry has transformed over the past few decades undergoing a digital revolution for holidaymakers. In this modern digital business environment, where companies have to compete for user attention like never before, a good user experience has become crucial to business success.

User experience design is often used to describe the usability of an application or the user interface. The true meaning of UX design, though, goes far beyond that. It encompasses the entire process of software design and development. It includes branding, functionality, design, integration, and usability. But, why does it matter so much? Here’s why every business must think about the user experience when they design websites and apps.

UX design is the process of building applications that are relevant and meaningful. Apps that users want to use.

So, how can UX design benefit a business?

Reducing costs

It keeps a project within budget and lowers development costs, including extensive user research, prototyping, and usability testing.

More and more companies are realizing that preventing possible usability issues or problems should be in design stage of the process. Design changes are far easier to make than development changes – and therefore they are less expensive.

Often, the majority of bugs spotted within a product are usability issues. Most of those issues could have been solved in an initial prototyping stage, which is a core aspect of UX design.

Increasing conversions

Making it as easy as possible for your user to interact with your website or app is a key part of UX design. You want your users to be able to find what it was they were looking for. But even more importantly for your business you want to drive conversions and interactions across your web or app. There are two main principles of optimizing websites or apps from a UX perspective.

– Reducing the number of steps that user needs to make is a key part of UX design.  The main goal is to drive conversions and interactions across your website or app. This includes purchasing a product, booking tickets or sorting through a database of complex information.

– Keeping things as intuitive as possible is crucial to minimise the risk of users becoming frustrated when they are trying to complete their task(s) on your website or app.

Improving SEO with UX design

That’s right, Good UX design can result in healthy SEO rankings. Google themselves actively promote great user experience in their search results. This not only translates to SEO, but also paid media or PPC (pay per click) marketing. Platforms like Google Ads (previously known as Google Adwords) actively score the results of your “landing page experience” in your ad campaigns and gives you suggestions to optimize the user journey/focus on these pages.

User experience is a big factor in Google’s search algorithm. Where websites are concerned, a poor user experience can ultimately result poor SEO rankings, or in the case of Paid advertising (PPC), an insufficient ad campaign.

Service Design & Customer Experience

Global Innovations help travel and tourism companies to improve their multichannel offering and co-create innovative user experiences.

We adopt a human-centred, brand-centric design approach leveraging its top-notch capabilities to develop any website or mobile app. The emphasis is on getting a thoughtful user experience, moving from ease-of-use to delight-to-use.


Posted by : Global Innovations, Nilofer Baig
Viewed 48568 times
PR Category : Technology
Posted on : Sunday, February 9, 2020  11:32:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Global Innovations

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Parmigiani Fleurier's New Tondagraph GT Rose Gold Blue [5879-Views]
Versus Versace Republique - VSP1V0519 [3678-Views]
Make Up for Ever is Breaking Through With a Lipstick Revolution With Rouge Artist [3153-Views]
Huawei is Set to Dramatically Alter the Entry Level Smartphone Segment with the Launch of ... [2706-Views]
How to Work the Hottest Fall Makeup Trends on a Budget [2562-Views]
Dubai Chamber Whitepaper Examines Growth Potential of UAE Space Economy [2476-Views]
Indian shuttlers make a clean sweep at Dubai Sports Council's Community Club's Tournament [2464-Views]
Sharjah's Hamriyah Free Zone Inks Deal With Lamprell, Leading Provider of Fabrication, Eng... [2321-Views]
Euronews Investigates How the UAE is Using Artificial Intelligence in Healthcare and Educa... [2304-Views]
Medcare Partners with InterSystems to Implement World-Class Healthcare Information System [2292-Views]
That Hair Tho THT Offers Complimentary Haircuts for Those Who Have Lost Jobs, Have Job I... [2280-Views]
ADNOC Distribution Joins Key UAE Suppliers Qualified to Provide Nuclear Quality Products f... [2267-Views]
Prevention is Better than Cure, Especially with Lice! [2267-Views]
Free Me The First Naturally Kind Mosquito Repellent Made in the UAE [2259-Views]
Expo Centre Sharjah Delays Watch & Jewellery Middle East Show (WJMES) to April 2021 [2222-Views]
Dabur Herb'l Launches Natural Gel Toothpaste With the Freshness of Aloe Vera [2210-Views]
Unlocking the Potential of eSIM for Consumers [2148-Views]
Ulissi to Lead UAE Team Emirates at the Tour of Luxembourg [2136-Views]
Majid Al Futtaim Inaugurates its First Culinary Experience Destination in the UAE Food C... [2058-Views]
Pogacar Reclaims White Jersey and Climbs to 2nd in General Classification [2034-Views]
#TishTashThru - Welcome to the Future, in the Form of a Gloriously Retro Drive Thru Event ... [2013-Views]
Autumn/Winter 20' Beauty Picks from Missha Cosmetics [1980-Views]
A Springfield Dress a Day, Keeps Your Style A-Okay [1956-Views]
Aquae Jewels Shares the Top Jewellery Trends for Fall [1947-Views]
HyperX Releases First Arabic Layout Keyboard, Alloy Origins Core Tenkeyless RGB Mechanical... [1911-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories