Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Why User Experience is Essential for Travel Business Growth?
Why User Experience is Essential for Travel Business Growth?

The Travel & Tourism industry has transformed over the past few decades undergoing a digital revolution for holidaymakers. In this modern digital business environment, where companies have to compete for user attention like never before, a good user experience has become crucial to business success.

User experience design is often used to describe the usability of an application or the user interface. The true meaning of UX design, though, goes far beyond that. It encompasses the entire process of software design and development. It includes branding, functionality, design, integration, and usability. But, why does it matter so much? Here’s why every business must think about the user experience when they design websites and apps.

UX design is the process of building applications that are relevant and meaningful. Apps that users want to use.

So, how can UX design benefit a business?

Reducing costs

It keeps a project within budget and lowers development costs, including extensive user research, prototyping, and usability testing.

More and more companies are realizing that preventing possible usability issues or problems should be in design stage of the process. Design changes are far easier to make than development changes – and therefore they are less expensive.

Often, the majority of bugs spotted within a product are usability issues. Most of those issues could have been solved in an initial prototyping stage, which is a core aspect of UX design.

Increasing conversions

Making it as easy as possible for your user to interact with your website or app is a key part of UX design. You want your users to be able to find what it was they were looking for. But even more importantly for your business you want to drive conversions and interactions across your web or app. There are two main principles of optimizing websites or apps from a UX perspective.

– Reducing the number of steps that user needs to make is a key part of UX design.  The main goal is to drive conversions and interactions across your website or app. This includes purchasing a product, booking tickets or sorting through a database of complex information.

– Keeping things as intuitive as possible is crucial to minimise the risk of users becoming frustrated when they are trying to complete their task(s) on your website or app.

Improving SEO with UX design

That’s right, Good UX design can result in healthy SEO rankings. Google themselves actively promote great user experience in their search results. This not only translates to SEO, but also paid media or PPC (pay per click) marketing. Platforms like Google Ads (previously known as Google Adwords) actively score the results of your “landing page experience” in your ad campaigns and gives you suggestions to optimize the user journey/focus on these pages.

User experience is a big factor in Google’s search algorithm. Where websites are concerned, a poor user experience can ultimately result poor SEO rankings, or in the case of Paid advertising (PPC), an insufficient ad campaign.

Service Design & Customer Experience

Global Innovations help travel and tourism companies to improve their multichannel offering and co-create innovative user experiences.

We adopt a human-centred, brand-centric design approach leveraging its top-notch capabilities to develop any website or mobile app. The emphasis is on getting a thoughtful user experience, moving from ease-of-use to delight-to-use.


Posted by : Global Innovations, Nilofer Baig
Viewed 70681 times
PR Category : Technology
Posted on : Sunday, February 9, 2020  11:32:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Star International Mirdif Launches Covid-Friendly “Log In and Learn” Online Short Lessons ... [9696-Views]
The Power of Love: Pandora Study Explores the Empowering Forces of Motherhood [5678-Views]
Kalyan Silks' Biggest Showroom In Dubai Opens at Qusais [5469-Views]
Glam for Eid with CATRICE [4916-Views]
Sun-kissed Eid Look with Essence [4686-Views]
Elevate Your Beauty Game With This Fresh Drop from NOTE Cosmetique [4457-Views]
Embrace Effortless Beauty this Summer [3920-Views]
Join the Gold Rush at Tanishq Dubai This Akshaya Tritiya [3657-Views]
Ambulatory Healthcare Services Announces the Opening of the SEHA Drive-Through Screening a... [3510-Views]
Mashreq Posts AED 43 Million Net Profit for 1Q 2021 [3259-Views]
Philip Morris International Appoints André Calantzopoulos as Executive Chairman of the Boa... [3169-Views]
Safi Leads Moroccan One-Two on Closing Night of 2021 NAS Sports Tournament [3128-Views]
Arab Bank Group Reports First Quarter 2021 Net Profit of $128.3 Million [3108-Views]
Abu Dhabi University Welcomes Generations of Graduates to its Alumni Academy [2837-Views]
Ajman University honors Renowned Journalist Mustafa Al-Agha for his Social Contributions [2817-Views]
Global Village makes History by Breaking 25th Guinness World Records™ Title on Silver Jubi... [2739-Views]
A New Royal Oak Offshore Diver Geared for Adventures [2722-Views]
Celebrate EID Al-fitr With a Gift From Nespresso [2698-Views]
Weekend Max Mara SS 21 - Nature Stills [2628-Views]
Dubai Cares Pavilion at Expo 2020 Dubai to dazzle visitors with an immersive journey into ... [2587-Views]
Big, Better Bhima. One For all. [2534-Views]
No. FiftySeven Boutique Café Opens first location in Dubai [2493-Views]
KPMG Lower Gulf Partners with Special Olympics UAE and Special Olympics Middle East/North ... [2476-Views]
InSinkErator and The Sustainable City Work Together to Enhance Management of Food Waste in... [2464-Views]
Be One of a Kind With Your Eid Lookbook and Gifting Guide From YOOX [2431-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories