Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
The Network Communication Group and BrandTribe partner to launch a new branding practice within the group
The Network Communication Group and BrandTribe partner  to launch a new branding practice within the group

Dubai, UAE, October 18, 2018:  The Network Communication Group, one of the leading communication agencies in the region, announced today a joint venture with BrandTribe, the branding and design agency known for creating iconic brands, to launch a new branding practice within the group, catering for both agencies’ clients across the Middle East Region and North Africa. 

The joint venture practice, combines The Network Communication Group’s industry-leading media, advertising, public relations and social media expertise with BrandTribe’s extensive branding knowledge, to bring clients a full-fledged integrated communication service in a one-stop-shop. BrandTribe will be headquartered in The Network Communication Group’s Beirut office with presence across the GCC and MENA countries. 

The Network Communication Group is a holding company created to host the group’s diverse communication practices that serve local and regional clients, thereby answering the needs and challenges of the evolving communication landscape and providing holistic, integrated communications and marketing solutions. It started in 1997 with the creation of AGA ADK, the advertising practice and evolved with the addition of Pencell PR & Events in 1999, Wetpaint Creative Digital Solutions in 2007 and Equation media buying unit in 2013. The 21 years’ journey saw a host of clients across various industries from Corporate, Governmental, Tech and Automotive to Hospitality, F&B, FMCG, Beauty, Fashion and Luxury, among others.

“This joint venture brings an added value to The Network Communication Group and complements our public relations, social media, advertising and media buying services with effective branding solutions. Our clients now can benefit from all these services under one roof”, said Roger Sahyoun, The Network Communication Group Chairman. “We sought a branding partner with a shared commitment to creativity and innovation, and we found that in BrandTribe. We are thrilled to partner as we explore a new world of opportunities together”, he added.

Founded in 2016, BrandTribe is the brainchild of two branding veterans, Ibrahim Lahoud and Gloria Kaba, with a combined 35 years of experience in regional branding. BrandTribe creates iconic brands that rely on pragmatic strategies and a thorough understanding of the markets where it operates. Stemming from the belief that powerful brands develop tribes that bond people together creating a critical mass, BrandTribe strives to build external tribes among markets, as well as internal tribes within the organization.

“We found in The Network Communication Group a natural extension to our presence and services in the region, said Ibrahim Lahoud, Managing Partner at BrandTribe. Understanding how brands are built, nurtured and communicated is of paramount importance, and we are in complete sync, with the Group, about those values. We are thrilled about our partnership and look forward to work together in reshaping the regional branding and communication scenes.”

“Few are the companies that understand the difference between strategic branding and just design.  The Network Communication Group is endowed with the right vision and strategy we at Brandtribe always wanted to grow, added Gloria Kaba BrandTribe Managing Partner. Today, we became together an organic group that specializes in the different facets of the communication industry yet allows every company to practice its specialty the way it should be done. We are ready to higher the regional brands’ standards.”

BrandTribe will continue to operate with the same name and brand identity and will be joining its sister companies AGA ADK, Pencell, Wetpaint and Equation Media under the umbrella of The Network Communication Group.

Posted by : Pencell PR & Events, Pencell PR
Viewed 11010 times
PR Category : Technology
Posted on : Thursday, October 18, 2018  9:32:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Pencell PR and Events

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Danube Home Signs Franchise Partnership with Hyvec Group to Enter Mauritius Market [5715-Views]
Experience a New Full-Board Summer Staycation at Lapita, Dubai Parks and Resorts [4920-Views]
Malabar Gold & Diamonds Associates with Nitol Niloy Group to Expand Operations into Bangla... [4875-Views]
Rock & Fly Jewelleries from Akillis [4670-Views]
Samsung Launches the Neo QLED 8K TV across Qatar, Kuwait, Oman and Bahrain [4047-Views]
Dubai Customs Holds Awareness & Entertainment Activities during DSS 2022 [4030-Views]
Look Your Sustainable Best This Summer with Springfield's Spring/Summer Collection [3579-Views]
Ahood Alenezi Is Announced as the Face of Djula [3448-Views]
Arab Bank Group Profits Grow by 38% to $252 Million for the First Half of 2022 [3235-Views]
Learn, Laugh and Play at Modesh World This Summer [3202-Views]
Chalo BurJuman Mall, Chalo Maldives [2743-Views]
How Sony is Transforming the Art and Technology of Listening [2722-Views]
Introducing fisio: Your Partnerin Recovery [2644-Views]
Fromage Friday at Le Gourmet in Galeries Lafayette [2554-Views]
Nucleus Research Positions Infor as a Leader in its 2022 Enterprise ERP and SMB ERP Techno... [2452-Views]
Jaguar Land Rover Prepares for Advanced Electrified and Connected Future with New Testing ... [2427-Views]
GCC Hospitality Industry to Witness Steady Growth after Sharp Post Pandemic Recovery, says... [2419-Views]
Al-Futtaim Automotive Reveals Strong H1 Results, Reflecting Continuing Rebound for Automot... [2403-Views]
Dubai Customs Discusses Furthering Trade Cooperation with South Korea [2312-Views]
June Air Cargo: Stable and Resilient [2288-Views]
Panasonic's New High-Performance Blender is Perfect for Making Your Summer Refreshingly He... [2251-Views]
LG Announces Second-Quarter 2022 Financial Results' [2230-Views]
Amlak Finance Announces H1 2022 Financial Results [2230-Views]
Etihad Airways Scales Up its Cargo Operations with Airbus New Generation A350F Freighter [2152-Views]
Emirates Steel Arkan Announces Q2 2022 Results [2144-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories