Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Ferrari Proudly Pays Tribute to the Portofino in the Middle East
New video campaign links the beauty of the Portofino with the unique values of the Middle East 
 
Dubai, 23 September 2018 –   Ferrari pays tribute to the deep-rooted characteristics and unique values of the Middle East with a new ‘Portofino’ campaign; a breathtaking series of videos showcasing the attributes of four Middle Eastern countries, as celebrated by the stunning design and performance of the Ferrari Portofino. 
 
In the series, the Portofino is exhilaratingly shot tackling the city streets and mountain terrain of the UAE, Saudi Arabia, Lebanon and Oman. The latest release from the Maranello stable underlines its versatility by creating a brilliant affinity between its award-winning attributes and the values of each location; design in UAE, sportiness in Saudi Arabia, elegance in Lebanon and adventure in Oman.  
 
The Ferrari fan is therefore opened up to a new breed of exhilaration, travelling through a spectrum of emotions, resulting in powerful content that will ensure the Ferrari Portofino claims pride of place in the hearts and minds of local communities, stoking passion amongst luxury lovers around the region. This safeguards the formidable reputation and history of commercial success in the Middle East, that is underpinned by a true customer understanding of Ferrari’s brand values.
 
The videos also drive home the sublime elegance, sportiness, innovation and exclusivity that has distinguished every California model since the 1950s and is so lovingly embraced in the all-new Portofino. With the car as subject theme, the series celebrates the breathtaking beauty and sublime diversity of the varied Middle East driving environment; a natural home for the iconic and utterly unique Portofino model. 

Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 16531 times
PR Category : Automobile
Posted on : Sunday, September 23, 2018  3:42:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to AlTayer Group PR

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Korean Food Gains Global Acceptance with 4% Market Share and US$10 BN Revenue in Target Ma... [24793-Views]
Al Ansari Exchange sees surge in non-resident transactions in first 10 days of Expo 2020 [23493-Views]
For Every Story, For Every Me [8479-Views]
The Tonda PF Collection- A Purist's Delight for Those in the Know [7950-Views]
Big Crown ProPilot Big Date Bronze- Flair Time [7380-Views]
Global Music Stars Relaunch Pandora ME for the Creative Next Generation [7093-Views]
TURKEY'S Rumeysa Gelgi is warded GUINNESS WORLD RECORDS™ Title for Tallest Woman Living wi... [6613-Views]
LG Releases Preliminary Earnings For Third-Quarter 2021 [6166-Views]
Pandora Introduces New Limited-Edition Charm in Support of Unicef [5309-Views]
Wash Day Essentials: The Only Collection You'll Need for Perfect Curls [4834-Views]
Malabar Gold & Diamonds Launches ‘Bella Collection' – Dazzling 22k Gold Jewellery Curated... [3846-Views]
TCS Saudi Arabia Wins World Leadership Congress Award [3592-Views]
OMEGA Reveals the Secret of James Bond's Watch [3579-Views]
Arab Fashion Week Celebrates its Return to Physical Shows at Dubai Design District [3436-Views]
Aster Hospitals UAE Launches Oncology Centre in Dubai [3284-Views]
Jaguar Land Rover Trials World-first Digital Supply Chain for Leather Using Blockchain Tec... [3136-Views]
Germany Lifts Travel Restrictions for GCC Travellers [3100-Views]
Hitachi Energy goes Live [3001-Views]
Leading Cloud Managed Service Provider G7 CR Technologies to Launch STAB Program for ISVs ... [2981-Views]
Hyundai Motor Signals Carbon Neutral Commitment through New ‘Expecting Generation One' Cam... [2972-Views]
Etihad Raises US$1.2 Billion in First Sustainability-Linked ESG Loan in Global Aviation [2964-Views]
UAE to Form Women's World Tour Team Exciting Project Set to Launch for 2022 [2903-Views]
Boom of Attendance at WHITE Milano. Over 13,000 visitors, 85% of whom were buyers. [2866-Views]
Kristina Fidelskaya — Spring / Summer 2022 'Peace' Collection [2849-Views]
Oblique Creations Showcases the A/W 21 Collection in Dubai [2849-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories