Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
British Snowboard sensation Jamie Barrow breaks Guinness World Record for fastest speed on a snowboard, towed by a vehicle (Maserati Levante)
British Snowboard sensation Jamie Barrow breaks  Guinness World Record for fastest speed on a snowboard,  towed by a vehicle (Maserati Levante)

Record breaking feat took place on the frozen lake of St Moritz in Switzerland, with Barrow and the Maserati Levante SUV hitting a maximum speed of 151.57 km/h

Dubai, UAE, February 20, 2018:   Britain's fastest snowboarder Jamie Barrow has broken his own Guinness World Record, clocking a new fastest speed on a snowboard while being towed by a vehicle on the frozen lakes of St Moritz.

Barrow previously broke the same record in February 2016, when he was clocked at a speed of 99.87 km/h while being towed behind a car across the same frozen lake in St Moritz.  Despite breaking the record in 2016, Barrow was always confident that an even greater speed was possible, due to the track in 2016 being slightly shorter than originally planned and the soft snow not allowing the grip needed.

This time he returned to the lake with a powerful Maserati Levante SUV, a much faster car than the one used in his last record attempt, fitted with Pirelli Scorpion Winter tyres. The special studded tyres have  474 studs per tyre and are 4 mm long to allow the best grip possible on the frozen lake. 

Maserati’s luxury SUV offers an array of high-tech features including the Q4 Intelligent All-Wheel Drive System and the recently developed EPS producing a highly capable SUV. With its variable torque control, the Q4 Intelligent All-Wheel Drive system is always active and responds immediately to any variation in the driving conditions, providing premium performance for Barrow’s Guinness World Record.

In conjunction with the Q4 Intelligent All-Wheel Drive System, EPS improves the car’s handling and comfort, better supports the driving modes, and enables the newly-introduced active ADAS functions. The advanced technology allowed the Levante to perform on the frozen lake surface, without losing the razor-sharp steering feel expected of any Maserati.

With the record attempt taking place on a frozen lake, safety and preparation were a major factor when planning the project. The track was closed, fenced off and piste-bashers groomed the snow especially for the Guinness World Record attempt.

Strict criteria had to be met for the record to meet Guinness World Record guidelines. These included completing a timed run in both directions with specialist recording equipment, set at 100m by a Guinness World Records official. With 400m needed either side so that the Maserati Levante could accelerate and slow down safely on the snow, a total run of approximately 900m was prepared.

On the morning of Monday 19th February, the very first out run was recorded at 151.57 km/h. Due to  the Guinness World Record stipulations, a return run back was recorded at 147.72 km/h.  The two runs were then averaged to give the final Guinness World Record speed of 149.65 km/h.

About his newly set Guinness World Record, Jamie said, “I’m absolutely delighted to have broken my own record. I always knew there was much more speed possible with the right conditions and crucially the right car to tow me. The Maserati Levante made light work of the icy and snowy conditions, giving us the grip to really hit top speed. The adrenalin rush is always amazing when you hit those speeds – I’m just happy I was able to hold my nerve, keep the snowboard in line and ultimately smash the World Record.”

Jacob Nyborg, Head of Marketing for Maserati S.p.A. commented, ‘What a fantastic effort from Jamie to break the World Record. As soon as we spoke to him about this attempt, we knew it was something we had to be involved with. The new Maserati Levante SUV has performance at its heart, so this was the perfect way to show its off-road capabilities, while helping Jamie break a new Guinness World Record. We are excited to see what the future holds for Jamie and hope we can help him reach even greater speeds in the future – what an incredible athlete.”

The Maserati Levante was supplied by Kessel Auto, the official Maserati dealer in Lugano, with a showroom in Sankt Moritz.

Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 19032 times
PR Category : Automobile
Posted on : Tuesday, February 20, 2018  2:58:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to AlTayer Group PR

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Bernhard H. Mayer unveils new Empire Collection of Luxury Timepieces [6904-Views]
Etihad Rail to Outline the Roadmap for Transforming the Transportation & Logistics industr... [3874-Views]
New Range Rover Sport Revealed with Epic Spillway Climb [3764-Views]
Zamzam.com: First OTA Platform to Launch B2C Visa Services to Customers [3694-Views]
Sharjah-Europe Businesswomen Forum Concludes with Fruitful Regional and international Part... [3604-Views]
250,000 Visitors Flock to Dubai Parks during Eid Holidays [3444-Views]
Global Leaders and Industry Experts Convene for Day Two of the World Utilities Congress [3423-Views]
His Highness Sheikh Hasher Bin Maktoum Al Maktoum, Director General of Dubai Department of... [3198-Views]
Mohamed Henedy at SCRF 2022: I Owe my Success to Children [3120-Views]
Fashinza to Empower Apparel Manufacturing SMEs with AED 55 Million Supplier-Financing Prog... [3071-Views]
Bicester Village Launches ‘British Fashion Council X the Creative Spot' Pop-Up Boutique [3050-Views]
MENA District Cooling Projects Conference 2022 to Explore US$15 Billion Opportunities [2915-Views]
Airlines to Focus on Efficiency and Sustainability [2878-Views]
Sharjah Children's Reading Festival 2022 recreates the Charm of Storytelling for young Li... [2849-Views]
Role of new Business Models in Powering Growth of Bookstores highlighted at International ... [2817-Views]
TCL Brings New Mini LED QLED TVs And Home Appliances to the Middle East and Africa [2800-Views]
New Survey Reveals Global Industry is Accelerating Investment in Energy Efficiency [2743-Views]
Sony Re-Writes the Rules with their newest Industry-Leading Noise Cancelling Headphones – ... [2624-Views]
Procter & Gamble Announces New Commitments and shares progress on actions to Strengthen Eq... [2587-Views]
Chairman's Quote on the Death of Sheikh Khalifa bin Zayed Al Nahyan [2558-Views]
Quick and Easy Cooling with the LG Retrofit Air Solution [2485-Views]
Top 3 Reasons Why Parents and Kids Flock to Sharjah Children's Reading Festival each Year [2440-Views]
SCRF 2022 Resonates with the Timeless Appeal of Superheroes and Classic Literature [2435-Views]
Arab Women Forum 2022 to Highlight Risks in New Normal [2431-Views]
Beyond Books at SCRF 2022: ‘Back to Games' Adapts Popular International Board Games for t... [2407-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories