Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Abed Mahfouz reveals the first ever soap dress inspired by Lux
Abed Mahfouz reveals the first ever soap dress inspired by Lux

Dubai, UAE, April 2, 2017:  Lux, Unilever's iconic beauty brand, has partnered with established and international fashion designer, Abed Mahfouz, to showcase the first ever soap dress in the world. The dress which took three months to stitch was revealed during Fashion Forward Dubai in an event that was attended by high profiled beauty and fashion experts. 

The idea of creating the first ever soap dress was stimulated by the strong fragrance that is found in all Lux products. Special soap paper was sourced from India and infused with the Lux fragrance to create the first ever soap dress inspired by Lux. The soap comes from a combination of precious elixirs with rare ingredients, composed by the World’s best perfume experts. It provides a unique sensorial experience on the skin and therefore awakens every woman’s sense of beauty. 

Lux worked with Firmenich, the world's largest privately-owned fragrance company, which is behind globally-renown fine fragrances such as Dolce& Gabbana and Elie Saab to create the fragrance present in Lux’s Soft Touch bar and shower gel. “The fashion show with our masterpiece and the first ever soap dress clearly portrayed Lux’s commitment to creating indulgent skin treats that provide exceptional experiences for women around the world. Lux believes that beauty doesn’t have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed and with that we aim to inspire and help every woman feel irresistible and confident in her own skin every day.” commented Sabin Fazli, Director of Personal Care - Gulf. 

As part of the event, Abed Mahfouz also showcased his latest Spring Summer 2017 collection named “Secret Glow” for the first time in an exclusive fashion show. The collection included pastel colors inspired by Lux with the finale showing the Lux dress. 

Lux's Soft Skin Range is available at all major supermarkets and can be found in the following formats:

Lux Soft Touch 250ml, 500ml - AED 11, AED 19
Lux Velvet Touch 250ml, 500ml - AED 11, AED 19
Lux Bar Creamy Perfection 120g, 170g - AED 3.5, AED 4.5
Lux Bar Soft Touch 120g, 170g - AED 3.5, AED 4.5
New Premium Lux Adore Forever Body wash 200ml - AED 15

Posted by : Unilever Middle East, Unilever
Viewed 28572 times
PR Category : Fashion
Posted on : Sunday, April 2, 2017  12:44:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
AIGNER says Hello to September in style! [7405-Views]
Hublot Becomes the Premier League's Official Timekeeper [5363-Views]
Parmigiani Fleurier's New Tondagraph GT Rose Gold Blue [4936-Views]
essence Essentials For your Eyes! [3981-Views]
Achieve Pore-fect Skin With the Face Shop's Latest Drop [3682-Views]
Ogilvy Becomes First Agency Brand to Reach 1 Million Followers on LinkedIn [3145-Views]
Versus Versace Republique - VSP1V0519 [2936-Views]
KARL LAGERFELD – Back to Black [2833-Views]
DAFZA Launches Second Edition of the Halal Guidebook [2612-Views]
Three GEMS Education Schools in Dubai Celebrate a Combined 75 Years of Quality Education [2595-Views]
OMEGA Goes Platinum-Gold For New James Bond Watch [2546-Views]
The UAE is Set for 4 Days of Free Fitness [2517-Views]
Dr. Ahmed from Burjeel Hospital Shares 8 Tips to Prevent the Flu [2366-Views]
Indian shuttlers make a clean sweep at Dubai Sports Council's Community Club's Tournament [2325-Views]
SEHA Reopens the Rehabilitation Department at Al Ain Hospital [2288-Views]
Portuguese Tourist Gets New Lease of Life After Cancerous Tumour Removal Procedure in Duba... [2284-Views]
Huawei is Set to Dramatically Alter the Entry Level Smartphone Segment with the Launch of ... [2263-Views]
Sharjah's Hamriyah Free Zone Inks Deal With Lamprell, Leading Provider of Fabrication, Eng... [2177-Views]
Flydubai Uses Cutting-edge Technology by ASD to Track and Clean Aircraft Seat Covers [2177-Views]
How to Work the Hottest Fall Makeup Trends on a Budget [2161-Views]
Expo Centre Sharjah Delays Watch & Jewellery Middle East Show (WJMES) to April 2021 [2066-Views]
COVID-19 Pandemic will Lead to Increased Demand for Business Aviation [2062-Views]
The Time to Prepare for COVID-19 Vaccine Transport is Now [2062-Views]
Land Rover Defender Gains Plug-in Hybrid Electric Power, Six-Cylinder Diesel and New X-dyn... [2054-Views]
That Hair Tho – THT Offers Complimentary Haircuts for Those Who Have Lost Jobs, Have Job I... [2046-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories