Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
OMO and Comfort Break the GUINNESS WORLD RECORDS™ Title for the Largest Collection of Clothes for Donation for the Third Time in a row
OMO and Comfort Break the GUINNESS WORLD RECORDS™ Title for the Largest Collection of Clothes for Donation for the Third Time in a row

Dubai, UAE, August 22, 2016:  OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the GUINNESS WORLD RECORDS™ title again for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Last year the record was set at 293,623 items which was collected in India and this time over 295,122clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by GUINNESS WORLD RECORDS Adjudicator Leila Issa.

The collection drive started at the beginning of Ramadan and continued till July 6th, 2016. The donations were collected through in-mall stands where people could drop off their clothes and this year, the “Share A Touch Of Love this Ramadan” initiative has partnered with popular chauffeur cab booking service, Careem, to arrange collections from people’s homes.

“This is the seventh year we run the campaign ‘Share a touch of love’ in the UAE and every year we witness a remarkable increase in the number of people giving back. It has become a household Ramadan charitable act that consumers await and love to take part in. We would like to thank the people of the UAE who have supported the campaign passionately and helped us break the GUINNESS WORLD RECORDS™ title three years in a row” said Ageel Angawi, Homecare Vice President for Unilever North Africa and Middle East. “The Share A Touch of Love campaign is in line with the spirit of Ramadan and Unilever’s Sustainable Living Plan initiatives through which we try to improve the societies/communities we live in.” added Angawi.

“We are extremely happy with the response received from the people of the UAE this year. This campaign truly embodies the spirit of giving in Ramadan and is another proof of the great values rooted in the people living in this country. Those donations will help several people in need and we will continue with the help of our partners to support the nations that require our attention and focus on reaching to as many people as we can.  We look forward to another successful partnership with Unilever next year and to promote the different aspects of humanitarian work that we do.” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent.    

To follow the success of the campaign, including milestones achieved in terms of donations, please log on to www.facebook.com/comfortzonearabia or www.facebook.com/omoarabia  

Posted by : Unilever Middle East, Unilever
Viewed 15586 times
PR Category : Government, Legal & Humanity
Posted on : Monday, August 22, 2016  5:22:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Dubai Municipality Continues to Hold Discussions with Customers and Investors in the Emira... [5223-Views]
George Clooney and Hyun Bin Wear The OMEGA Speedmaster '57 [4887-Views]
Office Essentials With Catrice Cosmetics [4813-Views]
Staple White Gold Jewellery Pieces [4785-Views]
Mohammed Bin Rashid Library Welcomes a Delegation from Mohammed Bin Rashid Space Centre [4580-Views]
Introducing Moratti Jewellery [4547-Views]
Expo Centre Sharjah to Host International Jewellery Designers Forum [4215-Views]
Danube Properties Launches My Dubai, My Home Campaign to Promote Home Acquisition and Life... [3891-Views]
Etihad Airways Rated One of the World's Most Punctual Airlines Amid Challenging Summer [3809-Views]
92% of Parents in the UAE Say that ‘play' is a Key Component in Helping Children Learn New... [3780-Views]
UAE ranked #1 Destination Across Middle East, Africa and Asia to Relocate for Expats, Reve... [3756-Views]
Discover What's Trending at The Home [3645-Views]
Enjoy Terrace Dining, Tunes and Turkish Delights as Ruby Passion for Meat Gears Up for New... [3579-Views]
Portento Sofa by Natuzzi Editions – A Perfect Head-to-Toe Relaxation [3538-Views]
Pfizer Appoints Parmjot Bains as Gulf Cluster Country Manager [3452-Views]
Sharjah Excellence Award Discusses Latest Developments for Upcoming Edition 2022 [3391-Views]
Eyewear Picks Just in Time for Fall [3358-Views]
Startup Sharjah Hackathon In Khorfakkan Equips 150 Youth With Business-building Skills [3247-Views]
The UAE Banks Federation Holds its Third CEOs Advisory Council meeting in 2022, with New M... [3218-Views]
MoHAP, US Explore Avenues of Boosting Bilateral Cooperation and Harnessing Latest Health T... [3210-Views]
Etihad Rail Signs Memorandums of Understanding at Innotrans 2022 with Leading Internationa... [3071-Views]
The UAE Reaffirms its Position as a Global Healthcare Hub Following AED2.8 Billion Deals S... [3067-Views]
Age in Reverse with Dr. Belmeur's New Total Youth Biome Range [3038-Views]
Moving Towards A Greener Future With Sustainable Waterparks: How Are Waterpark Leaders in ... [3030-Views]
Pre-orders for Samsung Galaxy Z Fold4 and Z Flip4 Saw a 14% Increase Versus 2021 Range [2940-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories