Dubai UAE, November 29, 2015: Armani Exchange continues its on-going retail expansion with the opening of its fifth store in UAE at City Centre Mirdif in Dubai. With the unveiling, A|X Armani Exchange creates an environment that reflects the brand’s signature iconic style and design. The 3,298 square feet store located on the first floor features warm lighting, unique textures and clean, clear hues that complement the A|X Armani Exchange collection of contemporary womenswear, menswear, and accessories.
The new store incorporates dynamic features with fresh elements while preserving identifying features of the earlier Armani Exchange stores. Black and silver finishes are rendered in an industrial palette; shiny materials are paired with matte, and rough with smooth. The bright, reflective aesthetic extends to the porcelain tile floors, which have a metallic-silver coating, and mirror polished stainless steel shelves that float on silver-gray walls. The new design is sleek and modern with unlimited flexibility built in to store fixtures, allowing a constant ability to change with the customer’s needs.
Richard Peace, Senior Vice President of Lifestyle, Al-Tayer Trends, said, “City Centre Mirdif was a logical next progression for Armani Exchange as it continues to mark its presence in key shopping destinations across the UAE. It is a prime location perfect for the brand to increase accessibility for A|X consumers”.
Armani Exchange opened doors to its City Centre Mirdif store with the launch of the Winter 15 collection. Anchored in utility and deconstructed tailoring, the Armani Exchange Winter 2015 collection refines dressing through the inspiration of art, culture and Italian-city style. Quality fabrics, unique textures and innovative techniques elevate urban designs