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Idéal Soleil from Vichy for beautiful skin that's not afraid of the sun!
Idéal Soleil from Vichy for beautiful skin that's not afraid of the sun!

As times have changed, so have our perceptions about the sun. Vichy has always offered made-to-measure sun care solutions by anticipating and adapting to women’s changing needs. Since the 1940s, the science of sun care has progressed and Vichy has helped to raise awareness of the damages that UV rays can do. 

In 1995, Vichy launched the “Capital Soleil” range, marking the beginning of the high-protection obsession years. Over and above sunburn and sun allergy, all the harmful effects of UV were discovered: premature aging, cellular damage and even the development of skin cancer. Today, this mastery of UV rays and high protection  is enabling Vichy to open the doors to a new era of sun care, allowing women to enjoy a serene relationship with the sun: safe and self-confident, in search of ideal skin. The era of Idéal Soleil is here, a new chapter in sun care which provides an ideal range of products with the combination of a high-performance sun protection with skincare active ingredients to make the skin more beautiful in the sun. 

What do women long for in the sun? What is their key to ideal skin in the sun? To find out, Vichy carried out a study on 700 women. For them, sun care has to rival the very best of skincare. They are looking for skin that is better hydrated and protected against aging-induced sun-damage, they seek flawless skin (without dark spots, redness, spots), but above all they want their tan to be more even, radiant and long-lasting. And this is where things get tricky. Women are looking for an ideal golden skin, beautified by the sun. However, since the sun is a source of inflammation, dehydration, dark spots and excess sebum, the reality is far from ideal. In addition, women expect a tanned look from the very start of exposure. In order to solve this complex equation and reconcile women with their skin in the sun, Vichy has created Idéal Soleil, an ideal range designed to provide a balance between both worlds: achieving a natural tan while staying protected against the sun’s harmful effects. 

Idéal Soleil’s Skin Life Science formulation includes a highly effective UVB/UVA with long-wave UVA patented protection and active ingredients with pleasantly sensorial textures. Long-wave UVA protection eliminates 75% of all UV, leading to a more luminous tan with softer and smoother skin. Wrinkles and dark spots are reduced. With Ideal Soleil’s products demonstrated under dermatological and pediatric supervision, now everyone can safely have access to a beautiful, even and lasting tan.

Ideal Soleil, Hydrating Tan Optimiser Spray SPF50 is an ultra-light, water resistant milk for men and women who want an even tan. It has an increased protection against UVB and UVA rays.  It includes Tyrosine C which naturally activates melanin production, allowing a more natural looking tan and Also includes the soothing, strengthening and regenerating Vichy Thermal Spa Water which is a key ingredient. This product is suitable for sensitive skin as it is paraben-free and hypoallergenic. 

Ideal Soleil, Dry Oil is for women in search of an even tan and silky skin. Its light oil delivers a pleasant fragrance with a non-oily and non-sticky texture. The UVA and UVB filtering system along with Vichy Thermal Spa water’s regenerative properties makes this a perfect product to slip into a beach bag on the sunniest of days.

Ideal Soleil, Gentle Spray Kids is the busy mother’s solution for a flawless and very high protection spray for her child. It has an increased protection against UVB and UVA rays,. Its ultra-water resistant formula is pleasant and easy to apply, lasting up to six periods of 20 minutes of water-immersion. The paraben-free and hypoallergenic, formula has been tested on sensitive skin and contains Vichy Thermal Spa Water. 

Idéal Soleil offers an ideal range with unique textures to meet all your needs: for the Face: Velvety Cream SPF50, Dry Touch BB Cream SPF50, Dry Touch Mattifying Face Fluid SPF50; for the Body: Invisible Hydrating Mist SPF50 and for After-Sun Care: After Sun Soothing Milk and After Sun SOS Balm. 

Retail Price: 
Vichy Idéal Soleil 
-    HYDRATING TAN OPTIMIZER SPF 50+ AED 145
-    DRY OIL SPF 50  AED 115
-    GENTLE SPRAY KIDS AED 140

Posted by : Pencell PR & Events, Pencell PR
Viewed 44640 times
PR Category : Lifestyle
Posted on : Wednesday, June 17, 2015  12:47:00 PM UAE local time (GMT+4)
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